Welcome to our latest Pulse Check - Personalizing Prospective Student Journeys, hosted by Mallory Willsea.

In Part 2 of this series, Creating Community Before College, Dustin Ramsdell, Community Engagement Lead at Pathify, joins Mallory Willsea to explore the critical phase in the student journey post-application but pre-enrollment. They discuss strategies for higher education institutions to build a sense of community with accepted students, emphasizing the importance of engaging digital experiences, personalized interactions, and showcasing campus life. The episode covers how technology, like AI chatbots and digital experience platforms, and human connections can ease student anxieties and assist in making informed decisions.

Pulse Check: Personalizing Prospective Student Journeys — Part 2

Higher Ed Pulse is your weekly spotlight on the latest in higher education marketing and enrollment.

From headline news to social posts, insider insights to industry observations, join industry veterans Mallory Willsea and Seth Odell as they share their top stories from across the world of higher education. 

Each bite-sized, 15-minute episode is packed with personality and designed to bring what’s top of mind to the top of your feed. Perfect for the busy professional, our episodes blend sharp analysis with lively commentary, transforming complex topics into engaging, digestible insights. Get ready to be both informed and entertained, as Higher Ed Pulse offers a perspective that keeps you not just in the loop but always a step ahead in the ever-evolving world of higher education.

Higher Ed Pulse is co-hosted by Mallory Willsea and Seth Odell and is a proud member of the Enrollify Podcast Network.

Education

Training

Language Courses

Higher Education

K-12

Educational Technology

Business

Investing

Careers

Management & Marketing

Business News

Shopping

News

News Commentary

How To

Pulse Check: Navigating International Recruitment — Part 1

In this final part of our Pulse Check series on Leadership in Higher Ed, listeners can get a sense of why collaboration matters in marketing and strategies to help build collaboration with their own teams. Additionally, listeners will learn where are smart places to begin collaboration and how to approach that with intentionality. Finally, leaders will learn strategies for managing critics and how to make structural changes to support collaboration.

Pulse Check: Learning from Leaders — Part 5

Hosts Mallory and Seth dive into the complexities surrounding the 2024 FAFSA fiasco and its impact on enrollment. They discuss how institutions can adapt their strategies to support students during this chaotic time and share practical tips for enrollment marketing professionals. Tune in for insights on personalizing communication, extending deadlines, and leveraging marketing techniques to navigate these unprecedented challenges.

The Mad Dash for Deposits: Marketing & Making Your Fall

In this episode, listeners will learn more about managing the MarComm budget. From building partnerships to taking advantage of one-time monies, Kate Ledger shares how to maximize the budget for MarComm efforts. Finally, she’ll debunk the notion that creatives can’t do budgets and share strategies to help learn this important part of the CMO role.

Pulse Check: Learning from Leaders — Part 4

In this unique episode of the Pulse, hosts Mallory and Seth examine the pressing issues of burnout and self-care among higher education professionals. They share personal stories and insights on managing work-life integration, navigating professional pressures, and the importance of taking meaningful breaks. The conversation underscores the necessity of prioritizing wellness and self-care in the demanding world of higher education.

Pulse Check: Personalizing Prospective Student Journeys — Part 2

Download our free app to listen on your phone