PATTISON Outdoor has introduced a sophisticated audience planning platform called PULSE, designed to modernize out-of-home advertising across Canadian transit systems and airports. By integrating over 20 billion data points from various analytics partners, the tool allows advertisers to create highly targeted campaigns based on specific demographic and travel behaviours. The PULSE Transit feature optimizes bus garage selection and reach curves, while the PULSE Airport component utilizes specialized aviation data to track passenger movement across 17 national airports. This innovation provides marketing professionals with interactive visual planning and data-backed recommendations to ensure their investments align with broader business goals. Ultimately, the platform sets a new industry standard for efficiency and accountability by simplifying complex datasets into exportable, execution-ready media plans. Through this launch, Canada’s largest outdoor advertising firm aims to provide unmatched precision for brands looking to connect with consumers on the move.