The beatings will continue until morale improves! While at NDC in London, Carl and Richard talk to Louise Elliott about the idea of punishment driven development - that is, workplaces where blame is a driver. Louise talks about getting rid of blame and punishment, whether self-inflicted or team-inflicted, so that the individual unique contributions and capabilities of every member of the team are valued. The conversation also dives into creating constructive incentives - not pitting team members or separate teams against each other, actually making sure everyone is focused on making sure the business is successful. Great reminders about working on the right things!