Saying ‘bye’ to beige in the cereal aisle in more ways than one, ‘Surreal’ is the prime example of a brand that’s genuinely fun, and unapologetically bold.

The humour that runs through ‘Surreal’ never undermines the very serious mission of its Co-Founder Jac Chetland; to disrupt the markets of both cereal and protein in equal measure…

Tongue-in-cheek and best-in-class, the story behind ‘Surreal’ is unmissable - so join Jac as he gets candid with Jamie Holtum on You, Me & CPG.

This episode covers

• Surreal’s genius social media hack to validate a product idea before its launch
• How Surreal can launch a product from scratch in under three weeks
• Overcoming unique manufacturing challenges to stay in control of their product
• How to harness humour and personality to stand out, without getting cancelled
• Invaluable sales learned from Jac’s inspired tenure at Vita Coco

Surreal
https://eatsurreal.co.uk/
https://www.instagram.com/eat_surreal/

Jac Chetland
https://www.linkedin.com/in/jac-chetland-9b14a690/

Jamie Holtum

https://www.linkedin.com/in/jamie-holtum-85b79634/

Haines

https://www.haines.partners/

https://www.linkedin.com/company/hainespartners/

https://www.instagram.com/youmeandcpg/