In Episode #4, we dissect into Pura Vida's business & marketing strategy that was started in 2010 by Paul Goodman & Griffin Thall. In 2015, they sold their company to Vera Bradley for ~$130 million dollars. How did a business selling bracelets become so successful? Let's discuss some of their successful marketing tactics.

In Episode #4, we dissect into Pura Vida's business &amp; marketing strategy that was started in 2010 by Paul Goodman &amp; Griffin Thall. In 2015, they sold their company to Vera Bradley for ~$130 million dollars. How did a business selling bracelets become so successful? Let's discuss some of their successful marketing tactics.

PURA VIDA’S SECRETS TO BUILDING A SUCCESSFUL ECOMMERCE BRAND

Every week, Sean Azari & Matt Skopak will share some successful marketing & business tactics that were implemented by other brands.

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Every week, Sean Azari &amp; Matt Skopak will share some successful marketing &amp; business tactics that were implemented by other brands.

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PURA VIDA’S SECRETS TO BUILDING A SUCCESSFUL ECOMMERCE BRAND

PURA VIDA’S SECRETS TO BUILDING A SUCCESSFUL ECOMMERCE BRAND