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Purchasing Truth
Purchasing Truth episodes
- The Truth About Media Exposure: How Integrity Is The Price Some Pay
Putting a controversial message out into the world is an easy way to attract lots of media exposure and name recognition. In this episode, Bill Stierle and Tom discuss how some politicians say ridiculous things in their attempts to garner the attention of going viral. These people are willing to sacrifice their integrity in order to increase the likelihood that you will recognize their name and vote for them. Ted Cruz attacking Big Bird is an example of someone attempting to use controversy for his own advantage. That’s not what America needs: We need somebody who cares about integrity and accountability and is a good person who actually wants to help America. Don’t miss this episode!
Love the show? Subscribe, rate, review, and share! https://billstierle.com/podcast/
30 min - How Brand Memory Affects Conflict And Decision Making
Certain things are immediately recognizable—McDonalds, the Marlboro Man, the Coca-Cola logo. The power of brand memory and recognition keeps these at the forefront of our minds, and it's often the same for politicians and other known personalities who have built their brands. So, how does recognizing a brand change how we respond? In this episode, Bill Stierle and Tom discuss and analyze how brand recognition works and how it affects our conflict resolution and decision-making skills. Listen for more great insights from our hosts as they go about finding the truth about branding.
Love the show? Subscribe, rate, review, and share! https://billstierle.com/podcast/
27 min - Corporate Patriotism: Marco Rubio’s Challenge To Business Leaders in America
Is corporate America becoming less patriotic by identifying as a “citizen of the world”? In today’s episode, Bill Stierle and Tom share their thoughts on Florida Senator Marco Rubio’s “inflammatory” piece for The American Conservative discussing a Marxist revolution in corporate America. The op-ed contains claims against this shift which paints all corporate leaders as anti-American. The two ponder on the intent and implications of Rubio’s statements and share their take on the new generation's perspective on politics. Tune in as they dissect the piece and expound with their own take on the matter.
Love the show? Subscribe, rate, review, and share! https://billstierle.com/podcast/
24 min - Political Marketing 101: Why Today’s Politicians are Sending a Damaging Message
A lot of politicians these days need to go back to school and take a communication class. The amount of damaging messages being passed around in political marketing is increasing daily, and damaging political careers. To succeed in politics, and in life, you have to learn how to properly send a message so that your people will stay loyal to you. Learn more about political marketing and messaging with your host Bill Stierle. Join Bill and Tom as they discuss what recently happened at the Ted Cruz and Merrick Garland hearing. Listen to their takes on it today!
Love the show? Subscribe, rate, review, and share! https://billstierle.com/podcast/
28 min - Loyalty, Identity and Recognition: The Side Effect of Beliefs
Everyone has beliefs that are part of their personal viewpoint. Identity and belief are often tied together, and people will die for their beliefs. In this episode, Bill Stierle and Tom discuss how beliefs affect our worldview, especially in today’s COVID-19 world. Tom talks about his experiences with other parents at his daughter’s schools and how their beliefs led many to oppose the mask mandates. Bill analyzes why people struggle with change and why our beliefs cause us to stop changing and growing. Listen in to Tom and Bill’s insights and see where you stand in these issues.
Love the show? Subscribe, rate, review, and share! https://billstierle.com/podcast/
32 min - It's All About The Eyeballs: How Engagement Drives Discourse
Engagement has always been the currency for creating anything, be it content, product, service, news, etc. Without eyeballs, there is no profit. In this episode, Bill Stierle and Tom discuss how this concept has become detrimental to how we frame our news, drive discourse, and make money. Everyone wants to see the car wreck. But are these large companies and media outlets stepping over the line? Keep your ears glued as Bill and Tom tackle the Facebook whistleblower, Newsmax, and how businesses value engagement and profit over purchasing truth.
Love the show? Subscribe, rate, review, and share! https://billstierle.com/podcast/
36 min - The Chain Of Command In Truth: A Dive Into Peril
Have you ever wondered what happened during the events that happened on January 6 and thereafter? Where does the truth stand when it comes to the attack on the Capitol? Bill Stierle and Tom discuss the truth and the chain of command in the government by diving deep into Bob Woodward and Robert Costa’s book, Peril. They discuss all sorts of different perspectives on the book, including the revelations that came out after January 6th and the insurrection that happened during the transition from former president Donald Trump to President Joe Biden. Tune into this episode and learn valuable insights to ponder on and help you understand the truth behind the chain of command in the government and the key people that affect it, be they from inside or outside of the rule of law.
Love the show? Subscribe, rate, review, and share! https://billstierle.com/podcast/
28 min - Communicating Truth Past Bias And Hubris : The Anti - Vaccination Movement
The current anti-vaccination movement depends on certainty and bias that leads to hubris. How do you effectively communicate truth to change their minds? In this episode, Bill Stierle and Tom discuss how certainty breeds bias and hubris. They talk about communication and how we need to communicate the truth better if we want to sway the thinking of others. Tune in for more insights from Bill and Tom as they wade through current events in search of truth.
Love the show? Subscribe, rate, review, and share! https://billstierle.com/podcast/
28 min - Think Before You Speak: Words Matter and Influence the Way People Think
Words matter. The words that are coming out of your mouth, your parent's mouth, the President's mouth: They all matter, and they impact people. The huge anti-vax issue in the United States is a good example of this. People are being influenced in their behavior and health because of what a few individuals say about the vaccine. Things would go better if people would be more careful with what they say because the truth is in the ears of the listener. Whatever you hear, it will actually be up to you to believe or not. Join your hosts Bill Stierle and Tom as they talk about the power of words. Learn how the COVID situation isn't going to change if the narrative keeps going this way. Learn how to be informed and to believe in the narrative that serves you today.
Love the show? Subscribe, rate, review, and share!
- Here’s How »
Join the Purchasing Truth Community today:
- billstierle.com
- YouTube
51 min - How the Media Structures News: Disinformation vs. Misinformation
Is the media tailoring the news to misinform or disinform? In today’s episode, Bill Stierle and Tom discuss how information is being portrayed in light of the recent events with Florida’s COVID surge and the decision not to implement mask mandates. Information is all around us and is something that constantly circulates. But whether or not the information we receive and give out is truthful is harder to discern. Bill and Tom dissect the difference between misinformation and disinformation using statements made by public officials in recent news as prime examples. They also discuss the importance of structure and narrative and how it can create distance from the truth if done poorly, whether strategically or not. Keep your ears glued to hear more about their views on what’s happening and the media’s responsibility in spreading information.
Love the show? Subscribe, rate, review, and share!
- Here’s How »
Join the Purchasing Truth Community today:
- billstierle.com
- YouTube
32 min
About Purchasing Truth
From the publisher's feed
Truth in Politics. Is it even possible to discuss truth in a safe way in a polarized United States? It is hard to imagine a safe conversation with your friends, co-workers, and family discussing…
the nation’s biggest issues. What it would be like to listen to and watch political discussions without the current reactivity, meltdown, or withdrawal? By listening in on the Purchasing Truth podcast with host Bill Stierle and moderator Tom, you will experience a discussion on why the restoration of the conversation about truth with perspective leads to a productive conversation in a partisan nation. This podcast will address the use of language by our leaders and in the news that has been dividing us, distracting us, splitting us, and keeping us from the unity we desire. An image of Norman Rockwell’s Thanksgiving in a distant American past reflects an American ideal captured in the little girl’s face as she experiences family members leaning in for connection that welcomes and accepts diverse opinions. At that time, people held vibrant conversations that reinforced unity without the discourse breaking the family apart. Today, America is very different. Freedom of speech and the technology age has brought a diversity of expression and access to instant information. Regrettably, it has also allowed for the expansion and amplification of marginal versions of truth and unverified opinions. With so many voices pulling for our attention, how can we accurately assess the reality or danger of all the things we hear? This results in issues being used to create enemy images of each other and keep us in a state of disconnection that generates fear and anger. Each side is looking for a mistake or angle to exploit and sow dissent. Political truth is lost as identity politics and limited beliefs about party objectives are marginalized. Having safe conversations about our versions of truth has been lost. Truth is not absolute. It changes and evolves when we search for and learn new things. The good news is we can have a better, safer discussion about what’s leaning towards false, partial-truth, or a full version of the truth and develop the ability to separate them from each other. In a world where the media is controlling the narrative, it’s more important than ever to dissect the messages that are shoved in our faces on a daily basis. Together, Bill and Tom sift through the information and data that is available, providing clarity and guidance, and return to a place where honesty and integrity mean something. Bill Stierle is a thought leader in the integration of emotional intelligence and brain research. With over 27 years of speaking, training and executive consulting expertise, Bill’s content and contributions are being felt daily inside the world’s top business schools, Fortune 500 companies, nonprofits, and government institutions. His extensive knowledge in communication and human development provides fresh insight on motivation, conflict reduction, professional productivity, organizational performance, and individual effectiveness. His thought-provoking, dynamic trainings provide content-rich, practical information that leaves a lasting impact on his audiences. Join Bill and Tom as they lead you to explore and engage truth in a different way. Discover language strategies, concepts, and skills that will move you closer to the truth as they tackle politics, leadership, health care, business, and many other areas that affect us all. Don’t just accept whatever information comes your way. Learn how to approach and process it from different angles and protect yourself against the truth being hijacked. In a world of uncertainty, massive cable, network, social media, and leadership propaganda, Purchasing Truth is a place where messages and motivations become clear. Make sure your truth can’t be purchased. Join us.