Running an e-commerce business means understanding profitability and how to balance things like cash and profits. This information isn’t necessarily intuitive for most people, so it’s important to pay attention when people who do understand these subjects explain them to you. One of those people is Jay Vasantharajah whose tweetstorms on Gymshark and Nike got a lot of attention and helped inform people. Listen in to hear what Jay has to say about where e-commerce businesses should be putting their focus, how to approach balancing cash vs. profit, and how to think about your supplier and supply chain.

Topics Discussed in Today’s Episode:

Jay’s Twitter history

Jay’s tweetstorm with Gymshark

Focus area for e-commerce businesses to identify to get into the negative range

Where companies should be moving toward

How to approach balancing cash vs. profits

Jay’s tweetstorm on Nike

What PureFilters is

How Jay got into the HVAC space

The average order prices for Jay’s products

How Jay’s company tested the free shipping threshold

Regulatory hurdles PureFilters had to navigate

Balancing between two different types of companies

How Jay prioritizes his time

Email marketing and upselling

Ideas to increase LTD

Recommendations for old, sizable businesses entering e-commerce

Jay’s number one tip for e-commerce entrepreneurs

Resources:

Jay Vasantharajah