Purple Cow by Seth Godin

Book Summary:

The checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow.

Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable.

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#160;

Our Cocktail Party Statements:

Aaron: Marketers should run the world.

Phil: Remarkable, remarkable, remarkable. And in case you forget: remarkable.

Karin: Blue Ocean Strategy for Dummies.

#160;

Our Cocktail Party Index:

What's this? Explanation of the CPI.