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Living on the Edge. Seth Godin says the process for figuring our what the next purple cow is for your business involves identifying "the edge." You don't necessarily have to go there but you have to figure out where it is. The edge of crazy or dangerous. What's risky? Are you willing to do risky?
By Rick SnowLiving on the Edge. Seth Godin says the process for figuring our what the next purple cow is for your business involves identifying "the edge." You don't necessarily have to go there but you have to figure out where it is. The edge of crazy or dangerous. What's risky? Are you willing to do risky?