Welcome back to Brick & Brand!

Many people assume building a business starts with confidence. The truth? It usually doesn't. It starts with purpose.

This week, we spoke with Carol Joy Bender, Founder & CEO of Joy Wellness Partners and Enliven Aesthetics, and one thing was crystal clear, purpose came first, the business followed.

From her early global healthcare experience to opening her first brick and mortar in 2016—long before regenerative and integrative medicine were widely understood—Carol made a conscious choice to build something rooted in long-term healing, not quick fixes.

Here's the reality of building something meaningful: it often requires stepping forward before the market fully gets it.

It means moving before validation exists. And it means staying steady and committed to a vision that makes sense to you, long before it makes sense to anyone else.

Pull up a seat—you're going to want to hear this.

https://joywellnesspartners.com/

https://enlivenaesthetics.com/

Instagram: @JoyWellnessPartners