A true leader in the world of video, Michael and his team are turning viewers into customers as he leads the development of one of the most innovative video analytics technologies. Frustrated by the problems he faced while using video, he quickly became obsessed with finding a solution to host video for companies online without them having to compromise their branding, and their customers. Michael is a regular contributor to Fast Company, has been quoted in Forbes, WSJ, NY Times and TechCrunch, Michael has been called upon to speak at TEDx, The Digital Collective and Y Combinator’s Ad-Innovation Conference. He has been recognized with The Peter Brojde Award for Canada’s Next Generation Executive Leadership, Marketing Magazine’s Top 30 Under 30, and Ernst Young’s Entrepreneur of the Year. Michael is the Co-Founder and CEO at Vidyard where he and his fellow vidyardians never stop learning and innovating to put purpose behind your video’s play button. Each day they are working to turn your viewers into customers, engage and convert buyers and continue to listen and then act for their customers. In this week’s episode, host Rivers Corbett talks to Michael about the power of video for communication, leveraging creativity to make people want tech and scaling as a canadian tech company.

The post Purpose Behind the Play Button with Michael Litt – January 22 2019 first appeared on Startup Canada.