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By Mark Crandall
The podcast currently has 138 episodes available.
It's no secret that Maslow's Hierarchy of Needs drives and motivates human behavior. Each stage is the motivating factor behind what you are doing and why you are doing it. When it comes to business, these needs only intensify when it comes to you and your employees.
Suppose you want to create a successful business where the success is mutually beneficial for everyone involved. In that case, you must start with the first level of Maslow's Hierarchy of Needs. After understanding your employee's needs, you also need to recognize and understand your needs as the entrepreneur and owner of the company.
Purpose Chasers, if you missed last week's episode where I broke down Abraham Maslow's Hierarchy of Needs and how to fit the company's vision with your employee's driving factors and behaviors, I invite you to go back and listen to part one. Last week, I took a deep dive into recognizing and understanding your employees' needs, specifically how you can help them attain them and how you and your team will reap many benefits, including maximum production, happiness, and self-fulfillment.
This week, I'm focusing on you, the entrepreneur. When creating a solid business, four main contributing factors keep any entrepreneur out of the lower levels of the Hierarchy of Needs: Cash Flow, Paying Yourself First, Chain of Command/Leadership, and Systems. While individuals commonly refer to a typical 9-5 job as a rat race, it's easy to fall into the entrepreneurial roller coaster trap. To get off the roller coaster for good, tune in as I help you dial in these four systems to create space for you to do what you do best.
Topics Discussed:
Ready to stop working for your business and have your business start working for you? To gain access to resources I've created for you and learn how to work with me and my marketing team to grow and scale your business, visit www.markcrandall.net
Quotes:
Mark Crandall
According to Abraham Maslow, all humans operate inside a Hierarchy of Needs. The Hierarchy of Needs includes Physiological Needs, Safety, Love and Belonging, Esteem, and Self-Actualization. These needs are what drive and motivate human behavior. When it comes to business, creating a vision for your employees to align themselves with is the key to recruiting and maintaining employees.
This week, I'm sharing a quick overview of the 5 Stages of the Hierarchy of Needs and how to fit the company's vision with your employees' driving factors and behaviors. Once you recognize and understand your employees' needs and how you can help them attain them, you and your team will reap many benefits, including maximum production, happiness, and self-fulfillment.
Purpose Chasers, be sure to tune in next week as I share part two of how Maslow's Hierarchy of Needs applies to business, specifically how it applies to entrepreneurs and business owners.
Topics Discussed:
Abraham Maslow’s Hierarchy of Needs breakdown
How to help your employees map out a career, not a job
Goal setting as a team vs. individual goals (hint: teamwork is HIGHLY beneficial)
Create a vision that motivates your to take on new roles and responsibilities
Ready to stop working for your business and have your business start working for you? To gain access to resources I've created for you and learn how to work with me and my marketing team to grow and scale your business, visit www.markcrandall.net.
Quotes:
"My belief of the Hierarchy of Needs is that you can never have enough behaviors that are driving multiple phases of the hierarchy because your behavior is dictated in that single stage you are seeking to fulfill."
“Every human is striving to get to a place of self-actualization, the desire to become the most that one can be, but a lot of people never get to experience that because they don't get the lower level needs met.”
“I use all my team members' goals to drive my behavior. Team members hitting their goals and hierarchy of needs allows me to sustain self-actualization.”
This week, I'm sharing the lessons learned from terminating two individuals who are near and dear to me. Terminating employees who are like friends and family is one of the most challenging decisions I've ever had to make in business. But one of the most valuable takeaways is the importance of asking how YOU can do better. How can you be a better leader and team leader? What areas can you improve on to future-proof the relationships in and out of your company?
While entrepreneurs and team leaders don't regularly ask this, it's important to instill it into your team. When you own up to your mistakes and treat others equally, you create a strong accountability structure moving forward that everyone can pick up on. On the flip side, just as owning up to your mistakes is necessary for team success, so is praise and appreciation. Ensuring that you point out the achievements of your team members lets them know that you're investing in their growth and security.
Purpose Chasers, be sure to tune in next week as I share how Maslow's Hierarchy of Needs applies to business, specifically how it applies to your employees and team members.
Topics Discussed:
Ready to stop working for your business and have your business start working for you? To gain access to resources I've created for you and learn how to work with me and my marketing team to grow and scale your business, visit www.markcrandall.net
Quotes:
Mark Crandall
If you're an active listener of the show, then you might remember Episode 100, where I chatted with Nathaniel Bruno, Owner of Community Solar Authority, about my entrepreneurial journey and how he helped me get started. It was a fantastic conversation about the two main lessons I learned in entrepreneurship and the incredible insight I gleaned from Nat's own experiences. Well, Purpose Chasers, I decided to bring him back for an all-new episode.
Nat Been has been an entrepreneur since college and is currently on his 6th business. He's lived in a van for three years and traveled all over the US and overseas. Now, homesteading in Texas, he's been running a solar business without ever meeting his business partners in person ever since Covid-19. In this episode, Nat shares his own entrepreneurial journey and how he became a community authority within the solar industry.
Be sure to listen in as we discuss the truth behind what it takes to be a business owner, how to grow your business and scale yourself out of your company, and why entrepreneurship isn't for everyone (and that's okay!)
Topics Discussed:
Ready to stop working for your business and have your business start working for you? To gain access to resources I've created for you and learn how to work with me and my marketing team to grow and scale your business, visit www.markcrandall.net
Connect with Nat Bruno:
Quotes:
Nat Bruno
Mark Crandall
If you lead your business with honesty and integrity, you’re setting yourself up for a successful company. While building a scalable company isn’t for the faint of heart, it is doable and it can be done the right way. You just have to nurture your relationships and honor your previous agreements.
But sometimes other people don’t always hold their end of the bargain. One of the key lessons I share this week is how a $8k error made by a former supplier has made my company more money than I can count. One of the most important lessons you can learn from your mistakes is how to leverage your errors in order to grow. Owning up to your mistakes and recognizing ways to improve will help you create stronger relationships and scale your company. When you constantly evaluate what you’re doing and how you’re doing it, the room for error shrinks over time.
Not only can you leverage your mistakes but you can also leverage your relationships. Though, the number one thing you have to remember about leverage is that you have to have some weight on the other side of the scale. If you don’t have something to offer on your end, it’s a lead that goes nowhere and the other person can see that it’s not a mutual benefit for them. To learn more about how to leverage your mistakes, strengthen your relationships, and how technology can propel your growth and scalabilyt, tune into this week’s episode of Purpose Chasers!
Topics Discussed:
Ready to stop working for your business and have your business start working for you? To gain access to resources I've created for you and learn how to work with me and my marketing team to grow and scale your business, visit www.markcrandall.net
Quotes:
If you’re an entrepreneur, business owner, or industry leader, then you’ve more than likely heard the phrase, “cashflow is king” or “cash is king.” Just because you make millions of dollars a year doesn’t mean you pocket millions of dollars. On paper, it may look like you’ve made tons of money per job, but in practice, you may be losing more money than you even realize. But what if I told you there’s a better strategy? One that can ensure you’re getting paid first while also paying your employees and paying off any surprises along the way. (i.e., renting equipment).
This week, I’m sharing the formula that I’ve created within my own companies to ensure each business is in a healthy financial state. One of the biggest pieces of this formula is recognizing that your finances can’t be a guessing game. There has to be an effective mathematical equation put in place to predictably hit your margins every time. Once the needs of the customers are met, and the job is completed, then you can start paying yourself first. But only after accurately calculating every step of the process.
Topics Discussed:
Ready to stop working for your business and have your business start working for you? To gain access to resources I've created for you and learn how to work with me and my marketing team to grow and scale your business, visit www.markcrandall.net
Quotes:
In this episode Frank Crinite shares the journey of branding himself to sell over 100 cars per month on average. With 0 marketing dollars Frank has built his livilihood on the word of mouth of all of his previous customers.
Gain access to resources and/or work with Mark or his marketing team direct visit: www.markcrandall.net
This week, I’m sharing how my company went from $0 to $1.5 million in solar sold in a five-month span. While many people see this as a wild unicorn, luck of the draw experience, there’s just no such thing. By putting systems and automations in place, doing the work with honesty and integrity, building relationships with our clients, and keeping them in the know at all times, my team and I were able to grow and scale in an authentic way.
Everyone wants to grow and scale their business, but not everyone is willing to put the work in. Too many businesses are profit driven and completely void of strong customer relationships. Yes, growing and scaling your business is possible. But you must first focus on strengthening your relationships. Not just the relationships you have with your team but also the relationships you have with your clients and potential clients. To future-proof your company, you have to first lead with honesty and integrity.
Topics Discussed:
Ready to stop working for your business and have your business start working for you? To gain access to resources I've created for you and learn how to work with me and my marketing team to grow and scale your business, visit www.markcrandall.net
Quotes:
There is no such thing as “slot machine” growth, only slow and steady growth. Too many business owners make uneducated guesses about their financial health. But in order to grow and scale your business, you must take out the guessing game and start figuring out the correct mathematical equation. In order to do that, you must first put the systems and automations in place to take your business to the next level.
This week, I'm sharing how I 6x’ed Energy Shield of New Hampshire with just a Google Document and a CRM in just two short years and how we went from 5 employees to 15 and counting.
When I first moved back to New Hampshire and gained ownership of Energy Shield of New Hampshire, there were no systems in place. There was no way to track customer appointments, deposits or final payments, materials ordered, and there was no schedule of projects from start to finish. There was a lot of money being thrown out the door.
So I got busy building systems, hiring the right people for the right positions, tracking where the money was going in and out, and effectively communicating with every single client of ours. One of the biggest takeaways was that no homeowner wants to be surprised when it’s time to pay their final bill at the end of the day. The key to ensuring there are no secrets or surprises for the homeowner is to set clear expectations, use effective communication, and ensure everything is organized on the backend.
Topics Discussed:
Ready to stop working for your business and have your business start working for you? To gain access to resources I've created for you and learn how to work with me and my marketing team to grow and scale your business, visit www.markcrandall.net
Quotes:
No amount of money can determine your worth. If you're unhappy with where you are and what you're doing, the dollar signs mean nothing. You could be making millions of dollars, but that doesn't mean a thing if you're constantly feeling like you're running in circles, utterly dissatisfied with where you're at in life. Tired of feeling stressed out, bogged down with work, and frustrated with how you're feeling at the end of the day? Then this episode is for you.
This week, I'm diving into the epiphany I had four years ago around the difference between working off a retainer to working for ownership. I also walk you through the moment that completely changed my life and business for the better. After taking ownership of 8 companies over the past few years, I've gained incredible insight into how to run a better business model, the main ingredient for authentic and effective marketing, and how to strengthen my relationships with clients and friends-turned-business partners. Be sure to listen in as I share my top 10 lessons learned in business and why making more money could be costing you joy.
Want to learn more about how I scaled Energy Shield of New Hampshire with just a google document and a CRM? Stay tuned for the next week's episode as I share how YOU can do the same with your company!
Topics Discussed:
Ready to stop working for your business and have your business start working for you? To gain access to resources I've created for you and learn how to work with me and my marketing team to grow and scale your business, visit www.markcrandall.net
Quotes:
The podcast currently has 138 episodes available.