Businesses with rooted values show intention and authenticity, and consumers appreciate that. This week, Chris Goode, founder of Ruby Jean’s—a Kansas City juicery—shares the meaning behind his business and how all of his decisions are anchored by his purpose. Our reviewer, Jes Steinberg, a KC educator, shows us how acting with intention makes all the difference in an experience. Ruby Jean's Kitchen & Juicery: https://www.yelp.com/biz/ruby-jeans-kitchen-and-juicery-kansas-city Ali Schwartz: https://linktr.ee/alischwar Meserole Sound: https://www.meserolesound.nyc/