Unseen gives you the edge, but it's harder to see.

Does the total user experience reflect company values, product quality and service level?

Can you change your people?

Eat your dog food but test your marketing and sales by verifying yourself.

Are your motives and incentives overlapping enough for a good relationship?

What only looks good but is not worth your time or money spent?

Do you know your biggest risks and how to deal with them?

Storytelling is part of any good presentation. How should you approach the investor presentation material?

Why you should shop around, establish criteria and consider carefully who qualifies as your investor.

Where do you start when you have a new business idea?