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Purpose NIL, Purpose Drives Results

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Purpose NIL, Purpose Drives Results: From the Boardroom to the Locker Room

Host: James M. Rink

Show: Purpose NIL

🔥 Episode Overview

What happens when you stop chasing profits and start living on purpose?

In this episode of Purpose NIL, James M. Rink shares his personal journey of early business success, burnout, rediscovery, and the breakthrough that changed everything — defining his purpose.

When purpose becomes clear:

  • Energy changes
  • Clarity increases
  • Revenue grows
  • Fulfillment deepens

    • James reveals how purpose-driven companies outperform competitors 6x in profitability — and how aligning your “why” creates sustainable growth in business, leadership, and NIL.

    🧭 Segment 1: The Power of Purpose in Business

    James shares:

    • Launching his first company at 27
    • Early success and unexpected frustration
    • Discovering research on purpose-driven leaders like Walt Disney and Henry Ford
    • Growing revenue 3x in one year and 10x in five years after aligning with purpose

      • Key Insight:

      When you focus on purpose instead of chasing profits, profits follow.

      🏈 Segment 2: OU Football Tight End John Locke – Purpose + NIL

      University of Oklahoma tight end John Locke shares how defining his purpose helped him:

      • Increase NIL revenue by 30% in less than two months
      • Grow social media from 1,500 to 2,300+ followers
      • Align internship goals (Allen & Company) with long-term vision
      • Set intentional performance goals for football season

        • John proves that purpose is not abstract — it’s strategic.

        👉 Follow John: @JohnLockeOC

        👉 Support his NIL opportunities on Opendorse
        👉 Watch more of John’s story on this channel

        🏀 Segment 3: OU Women’s Basketball – Zya Vann’s Purpose Journey

        Sophomore athlete Zya Vann shares her powerful purpose statement:

        “To bring peace and happiness to people, uplifting athletes, women, minorities, seniors, and those with special needs through strength and gratitude.”

        With guidance from Dr. Kathleen Shea Smith, Associate Provost at the University of Oklahoma, Zya explores:

        • Life after basketball
        • Career alignment with values
        • Strength-based decision-making
        • The importance of connection, belonging, and joy

          • In today’s AI-driven job market, clarity of purpose is a competitive advantage.

          👉 Follow Zya on social media

          👉 Sponsor her NIL opportunities on Opendorse

          💡 Segment 4: Cheryl Fox – Living Purpose Daily

          Cheryl Fox shares how discovering her purpose helped her:

          • Overcome frustration and feeling lost
          • Fill her own “bucket” before pouring into others
          • Transform relationships by helping others feel worthy and valued

            • Her story is a reminder:

            You must know your purpose to sustain your impact.

            🏢 Purpose for CEOs & Business Leaders

            Purpose isn’t soft — it’s strategic.

            When you implement Purpose Of You inside your company:

            ✔ You increase employee engagement

            ✔ You reduce costly turnover
            ✔ You align your team around shared mission
            ✔ You create emotional connection with customers
            ✔ You build a true competitive advantage

            Your differential quality is not your product.

            It’s your purpose.

            📍 Schedule a free Purpose Strategy Call

            📍 Access free CEO resources
            👉 Visit PurposeofYou.com

            🎬 James’ Personal Pivot

            After working with ABC, the Country Music Association, Taylor Swift, and The Doobie Brothers, the television and music industries shifted dramatically post-2008.

            At a crossroads, James made a decision:

            Instead of producing content —

            He would produce clarity.

            Today, he helps CEOs, athletes, and leaders define their purpose and build strategy around it.

            His purpose:

            To communicate hope, help people, and make people happy.

            🧠 Key Takeaways

            • Purpose creates clarity.
            • Clarity drives alignment.
            • Alignment produces results.
            • Results build legacy.

              • 🚀 Ready to Discover Your Purpose?

              Take the free transformational assessment and begin the 8-step journey.

              👉 Visit: PurposeofYou.com

              📲 Connect with James

              Follow for more Purpose NIL stories and leadership insights:

              YouTube: @JamesMRink

              Instagram / LinkedIn / Social: @JamesMRink

              Live your purpose. Build your legacy.

              Thanks for watching Purpose NIL.

               

              PNIL 023

              James M. Rink recorded in Nashville, TN

              John Locke recorded in Norman, OK

              Zya Vann recorded in Norman, OK

              Dr. Kathleen Shea Smith recorded in Norman, OK

               

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              Purpose NIL Audio OnlyBy James M. Rink