Lisa has built an impressive career by showing care and compassion for others.

She grew UPS’s United Way campaign from $48 to $65M, receiving the AMA’s Non-Profit Marketer of the Year award in 2017.

Today Lisa is the Chief Mojo Officer at the Marketing Mojo, a full-service digital marketing and demand-gen agency. 

One of Lisa’s superpowers is finding the place where purpose and profit co-exist.

That instinct has propelled Lisa into becoming a savvy marketer.

What we discussed and what you’ll learn:

- How marketers need to lead with purpose over profit for the greater good.

- The best marketing tactics are evergreen.

- How to be authentic and more credible when telling your story.

- What it means to uphold the promise of your brand.

- The Gen Z market and how their purchase habits will change after watching their parents get laid off.

Today’s episode offers feel-good food-for-thought.

So, if you are eager to learn more marketing insights - subscribe to our podcast, watch us on YouTube, or checkout our LinkedIn content.