Today's show is about innovation, optimization,  and the future of marketing.

Join Dave and Carly as they welcome guest Tim Kachuriak. Tim is the founder and Chief Innovation Officer & Optimization Officer for NextAfter, a fundraising research lab consultancy and training institute that works with charities, nonprofits, and NGOs to help them grow their resources. (And, sponsor of Season 2 of the podcast!)

Kachuriak is also the co-founder and board member of the Human Coalition and serves on several other boards. He is the author of “Optimize Your Fundraising,” and lead researcher, and co-author of the “Online Fundraising Scorecard,” “Why Should I Give to You?” and “The Mid Level Donor Crisis.”

Today's topics:

We hope you enjoy our conversation with Tim Kachuriak!

Season Two  of the Purpose & Profit Podcast is brought to you by:

NextAfter

NextAfter is an online fundraising research lab decoding what works in fundraising and creating free resources from their library of 4,600+ online fundraising experiments. You can learn more at www.nextafter.com.

Masterworks

Masterworks is a full-service marketing and fundraising agency dedicated to helping you achieve your mission. Learn more about Masterworks at www.masterworks.agency.

Imago Consulting

Imago Consulting is an advisory firm that helps businesses and nonprofits create growth by accelerating sustainable innovation. You can find out more at www.imago.consulting.

Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.

Today's show is about disillusionment and staying rooted in God when life seems to fall apart.

Peter is the President and CEO of Hope International, a global nonprofit focusing on economic development around the world. He is also the author of Rooting for Rivals, Gift of Disillusionment, and much more.

Join Dave and Carly as they talk about:

We hope you enjoy our conversation with Peter Greer!

Season Two  of the Purpose & Profit Podcast is brought to you by:

NextAfter

NextAfter is an online fundraising research lab decoding what works in fundraising and creating free resources from their library of 4,600+ online fundraising experiments. You can learn more at www.nextafter.com.

Masterworks

Masterworks is a full-service marketing and fundraising agency dedicated to helping you achieve your mission. Learn more about Masterworks at www.masterworks.agency.

Imago Consulting

Imago Consulting is an advisory firm that helps businesses and nonprofits create growth by accelerating sustainable innovation. You can find out more at www.imago.consulting.

Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.

Today's episode is about challenger and cause-oriented brands.

Join Dave and Carly as they welcome their guest Jon Lee. Jon is the Brand Leadership Principal for LERMA, an advertising agency dedicated to challenging creativity for good. The agency recently launched three different ads in the Super Bowl 2023 – one for Avocados from Mexico, and two spots for a campaign near and dear to Jon’s heart - He Gets Us.

Jon has been serving national brands for two decades, including Salvation Army, Lifeway Christian Resources, Fruit of Loom , Interstate Batteries, Dallas Cowboys, and many more.

Dave and Carly talk with Jon about:

To learn more about He Get Us, go to https://hegetsus.com/

We hope you enjoy our conversation with Jon Lee!

***

Season Two  of the Purpose & Profit Podcast is brought to you by:

NextAfter

NextAfter is an online fundraising research lab decoding what works in fundraising and creating free resources from their library of 4,600+ online fundraising experiments. You can learn more at www.nextafter.com.

Masterworks

Masterworks is a full-service marketing and fundraising agency dedicated to helping you achieve your mission. Learn more about Masterworks at www.masterworks.agency.

Imago Consulting

Imago Consulting is an advisory firm that helps businesses and nonprofits create growth by accelerating sustainable innovation. You can find out more at www.imago.consulting.

Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.

Today's show is all about satisfying customers whether that is through non-profit organizations or big corporations.

Join Dave and Carly as they break down the who, why, and how to provide the best long-term marketing goals.

Today's guest is Ken Calwell who serves as Chief Marketing Officer at Compassion International. Before he worked for one of the largest non-profit organizations, he spent his career in the food industry as the Chief Marketing Officer at Domino's Pizza, Wendy’s International, as Director of New Product Development at Pizza Hut, and CEO and President of Papa Murphy’s.

Ken is widely recognized for his accomplishments by being named one of Advertising Age’s Top 100 Marketing Leaders of the Year, being inducted into the Indiana University Kelley School of Business Brand Leadership Hall of Fame, winning a Golden Effie marketing communication award, being named Kansan of the Year by the Topeka Capital-Journal and being the creator of stuffed crust pizza.

Dave and Carly talk with Ken about:

We hope you enjoy our conversation with Ken Calwell!

Season Two  of the Purpose & Profit Podcast is brought to you by:

NextAfter

NextAfter is an online fundraising research lab decoding what works in fundraising and creating free resources from their library of 4,600+ online fundraising experiments. You can learn more at www.nextafter.com.

Masterworks

Masterworks is a full-service marketing and fundraising agency dedicated to helping you achieve your mission. Learn more about Masterworks at www.masterworks.agency.

Imago Consulting

Imago Consulting is an advisory firm that helps businesses and nonprofits create growth by accelerating sustainable innovation. You can find out more at www.imago.consulting.

Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.

The time has finally come. Season 2 of the Purpose and Profit Podcast is upon us! This episode is a quick tease for what is to come this season.

This season includes a variety of topics relevant to leaders of causes and brands alike, including:

We’re looking forward to having you on this journey with us as we embark on Season 2 of The Purpose & Profit Podcast.

The Subscription Economy is here, and it’s changing how both brands and causes think about and provide value.

Customer and donor loyalty is declining, but the rise of recurring subscriptions is changing expectations and providing a way to generate sustainable, ongoing revenue, while also providing unique value to customers and donors.

In this final episode of Season One, we talk about the big business of subscriptions today, and how nonprofits and brands alike can do to tap into the Subscription Economy. Hint - it’s not as simple as taking your existing product or fundraising offer, and slapping a monthly subscription onto it. Tune in to find out more.

Charity: Water is one of the nation’s leading charities. It has been the subject of a lot of press over the years, and for good reason. It has been one of the best modern examples of a cause-based approach to nonprofit fundraising, community building, and unconventional approaches to philanthropy.

Recorded in 2021, we talked to Chief Revenue Officer at Charity: Water, MZ Goodman. MZ comes from a diverse background, including work at The New York Times, Ralph Lauren, and Goop, Gwyneth Paltrow’s modern lifestyle brand.

We cover a number of topics with MZ, including:

Charity: Water was founded by Scott Harrison in 2006 with the goal of bringing clean drinking water to developing countries.

After working at so many major brands, MZ is uniquely qualified to bring her expertise to charity: water to further their mission… let’s get into our conversation with MZ.

Charity: Water: https://www.charitywater.org/

MZ Goodman: https://www.linkedin.com/in/mz-goodman/

Today’s episode is all about crypto, cryptocurrency, crypto donations.

Our guest, Evan Johnson serves as Senior Director of Mass Market Fundraising at Project Hope. Evan helped Project Hope get on board with accepting donations of cryptocurrency in the previous year and until recently had received very few donations.

Then, Russia invaded Ukraine. Project Hope moved into action to help the Ukrainian people and those impacted by shipping essential medicines and medical supplies to assist Ukrainians. Since then, they’ve seen revenue via crypto donations increase 88-fold.

While crypto is still a small percentage of their overall disaster revenue, they are bullish on the future of the giving channel.

Crypto is also a metaphor of sorts for the adoption of any new technology, innovation. In the episode, we discuss the lessons that go beyond Crypto itself.

We discuss issues like…

Project Hope - https://www.projecthope.org/

The Giving Block - https://thegivingblock.com/

Evan Johnson - https://www.linkedin.com/in/evanjohnson83/

Today’s show is all about storytelling, crafting memorable experiences, and the world of themed entertainment.

Our guest is Mel McGowan, Co-Founder and Chief Creative Officer of Storyland Studios. Mel got his start in film, design, and spent a decade at the Disney Company. You’ve probably heard the term “Imagineer” — someone who combines the art and the craft of telling stories in three dimensions. Mel was an Imagineer and he got to work on some pretty fun projects, including a little theme park called Disney's California Adventure, Disney’s Grand Californian Hotel & Spa, Downtown Disney, and more. Mel has continued that practice, called spatial storytelling, at Storyland Studios.

Mel has led teams that have won multiple Solomon Awards for “Best Church Architect,” and “Best Builder.” He was named one of the top 25 influencers by OC Metro Magazine, is a contributing editor to Outreach Magazine, and an Adjunct Professor at the College of Architecture, Visual Arts & Design at Cal Baptist University.

Mel is passionate about creating compelling experiences and immersive environments around the world. He’s also the creator and co-host of the Themed Attraction Podcast.

We hope you are blessed by our conversation with Mel McGowan.

Mel McGowan - https://www.storylandstudios.com/slsteam/mel-mcgowan/

Storyland Studios - https://www.storylandstudios.com/

This week on the podcast we are doing something a little bit different. Instead of having a guest, we are going to discuss a trending topic that affects both causes and brands.