Have we reached the point where we need to rethink the way we do business? We've always talked of profit or purpose, you can't have both? But maybe we can. This series explores how business is re-examining the way it conducts itself. How should employees be treated, what is the relationship with the environment, what will attract future investment and so on. You'll hear stories from real leaders that see a totally new way of running a business and their inspiration will hopefully move us all to re-imagine a better way to measure success for us all. A business driven by purpose and vision! In episode one we hear from former co-founder of Junkee media, Tim Duggan. In his new book, Cult Status, how to build a business people adore we hear of multiple stories of leaders from around the world that are literally changing the face of business as we know it.