On this episode of the Start with a Win podcast, Adam talks with Jay Pitts, broker-owner of RE/MAX Premier Properties in Louisville, Kentucky. Jay says that it was a no-brainer for him to end up in real estate, considering that his dad and uncle were both RE/MAX agents in small-town Kentucky while Jay was growing up. From them, he learned all of the aspects of the business since small-town real estate agents do so much more for their communities than manage home sale transactions. He started his career in finance, but he knew this wasn’t a good fit, and he got into real estate before long.

During the Great Recession, when so many real estate professionals were struggling and even failing, Jay drew from his entrepreneurial spirit to adapt his business and bring in consistent income by doing about 20 BPO orders per week. He also invested a lot of time and energy into prospecting, getting his name out there so that he was top-of-mind when people were ready to buy or sell. Eventually, he was so overwhelmed by calls from the signs he had put up that he pulled one of his good friends into the business with him, and they went to work. The brokerage now has about 30 agents, and they have sold over 2,000 homes, so their setup is producing excellent results.

Jay says that even in 2021, many agents don’t know how to get themselves out there. He recommends doing content marketing through videos on social media, showcasing behind-the-scenes videos such as documenting a personal real estate investment. He also says some very successful real estate agents have never experienced a down market because they got into the industry after 2010. When that time comes in the economy, these agents will need to learn how to sell availability and educate their consumers. 

An avid proponent of coaching and mentoring, Jay emphasizes the importance of caring about the development of the people around you as well as your own development. He says that the accountability provided by mentors and coaches is unlike any accountability you could give yourself individually and that these folks are a treasure trove of information on situations you might be facing. He encourages listeners to be intentional about mentoring their employees and providing them with growth opportunities.

Connect with Jay:

http://www.jaypitts.com/

http://www.resourcepodcast.net/ 

https://www.linkedin.com/in/jaypittsrealtor

https://www.facebook.com/LouisvilleKYHomesandRealEstate/

https://www.instagram.com/jaypittsrealtor/?hl=en 

Connect with Adam:

https://www.startwithawin.com/ 

https://www.facebook.com/REMAXAdamContos

https://twitter.com/REMAXAdamContos 

https://www.instagram.com/REMAXadamcontos/ 

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