Welcome to another exciting episode of the EmbellishPod! In this episode, we are joined by Kenny Coleman from Bourbon Pursuit, one of the biggest whiskey podcasts in existence. Kenny shares his journey from starting the podcast in 2015 to launching their own whiskey brand, Pursuit Spirits, in 2018.

We dive deep into the world of whiskey podcasting, brand building, and the challenges of starting a whiskey brand. Kenny also gives us a sneak peek into their upcoming downtown Louisville location and the strategic decisions behind their product lines.

Timestamps:
00:00 - Introduction
00:21 - Guest Introduction: Kenny Coleman
01:12 - Kenny's Background and Bourbon Pursuit Origins
02:17 - Starting the Pursuit Spirits Brand
05:03 - The Evolution of Bourbon Pursuit
08:09 - The Role of Technology in Bourbon
13:02 - Financial Strategies and Brand Growth
17:53 - Opening a Downtown Louisville Location
23:43 - Challenges with the Three-Tier System
28:41 - Maintaining Flavor Profiles and Experimentation
33:36 - Leveraging Podcast Insights for Brand Strategy
37:06 - New Product Lines and Future Plans

Connect with EmbellishPod:

Email: [email protected]

Instagram:@embellishpod

TikTok:@embellishpod

Website:www.embellishpod.com

Connect with Kenny Coleman:

Bourbon Pursuit Podcast: https://bourbonpursuit.com/

Pursuit Spirits: https://pursuitspirits.com/

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