Push Play | Podcast Strategy & Growth for Businesses

How can you make your podcast valuable enough to become part of someone’s routine?

In this episode of Push Play, Seth Silvers and The Real Brian explore actionable strategies for helping business podcasts break through the noise of today's crowded attention span. They discuss niching down, delivering meaningful value, developing a compelling personality and performance, and putting more work into the podcast before hitting record. 

Additionally, Seth and Brian analyze YouTube's new view metrics and explain why businesses should focus less on vanity numbers and more on engagement, retention, returning viewers, and measurable business outcomes. 

The “Grow Your Show” segment focuses on how podcasters can craft guest interviews that drive real audience engagement and organic growth.

Thank you to our partner Nomono! Nomono sets up in seconds and doesn’t require any audio engineering expertise. Nomono gives us a professional sound regardless of our location. Nomono’s system gives you integrated recording, enhancement, and a great editing solution right out of the box that saves you time and money.

Find out more about their microphones and podcast software suite at nomono.co/pushplay

What you’ll learn in this episode: 

(06:16) How narrowing your podcast to a specific niche can help listeners immediately understand the value they will receive.

(08:43) Why solving a problem is only one way to create value, and how fulfilling a need or desire can give audiences another reason to listen.

(11:06) How personality, performance, authenticity, and storytelling can turn an audience that initially came for a topic into an audience that stays for the host.

(13:08) Why treating podcasting as a performative medium, and continually improving your episodes can help your show stand out.

(21:50) Why YouTube’s changing definitions of views and engaged views make it important to look beyond public view counts when evaluating podcast performance.

(31:24) How creating exceptional interviews that provide genuine value can encourage guests and audiences to share your episodes.

Connect with your hosts: 

* Seth Silvers: https://www.linkedin.com/in/sethsilvers/

* The Real Brian: https://www.linkedin.com/in/iamtherealbrian/

Subscribe to "Push Play":

* Website: pushplaypodcast.com

* Apple Podcasts: https://podcasts.apple.com/us/podcast/push-play-podcast-strategy-growth-for-businesses/id6819527296

* Spotify: https://open.spotify.com/show/3Rcpm7D1FWTEplrWfGx2F2?si=1e77b7e6773d4d4e

* YouTube: https://www.youtube.com/@pushplaypodcast

Learn more about Story On: 

* Website: https://www.storyon.co/  

* LinkedIn: https://www.linkedin.com/company/storyonmedia

* Instagram: https://www.instagram.com/pushplaypod/

* Facebook: https://www.facebook.com/StoryOnCo/

Push Play is the podcast strategy and growth show for brands and businesses. Podcasting can unlock incredible growth for brands who do it right and in this show, Seth Silvers and The Real Brian bring the tactics, advice, and direction needed for brands wanting to use podcasting to grow their business.

This episode was produced by Story On Media: https://www.storyon.co/ 

How do you think a strategic podcast can serve as a long-term audience trust and engagement tool for your brand?

Welcome to the very first episode of Push Play! Push Play is the podcast strategy and growth show for brands and businesses. On this first episode, Seth Silvers and The Real Brian explore why podcasting is a valuable long-term strategy for businesses, particularly when it is used to educate an audience, solve problems, build trust, and develop meaningful relationships. 

They discuss why traditional download metrics are often misleading vanity stats, emphasizing that true growth requires a solid foundation of audience alignment, problem-solving content, and compelling calls to action. 

Seth and Brian close with a practical “Grow Your Show” tactic: Podcast swaps. They share how appearing on relevant shows can introduce your podcast to audiences that already consume podcast content.

Thank you to our partner Nomono! We’re grateful and amazed by Nomono’s product. Nomono sets up in seconds and doesn’t require any audio engineering expertise. We just remove the mics and press the button to start. Additionally, Nomono gives us professional sound regardless of our location. We are planning to put the Nomonos to the test here soon… Nomono’s system gives you integrated recording, enhancement, and a great editing solution right out of the box. They also have an option to use the Nomono Studio Cloud, which gives you an amazing suite of tools to sync audio and video, enhance and process your recordings with one click, and many other helpful features that save you time and money.

Find out more about their microphones and podcast software suite at nomono.co/pushplay

What you’ll learn in this episode: 

(03:56) How podcasting can function as a long-term engagement strategy rather than a quick way to generate short-term business results.

(06:47) Why creating a recurring media habit can help businesses stay connected to their audiences and continually provide useful content.

(08:18) How podcasting can create valuable relationships, partnerships, opportunities, and business connections that might not happen otherwise.

(17:23) Why downloads and subscribers can be vanity metrics for businesses and why podcast success should instead be connected to meaningful business outcomes.

(20:43) How defining an audience, identifying its problems, creating useful content, and developing an appropriate offer can give a business podcast a stronger foundation.

(29:19) How the four-part podcast foundation of audience, problem, content, and offer can help identify why a podcast may not be contributing to business growth.

(33:26) How podcast swaps can help you reach another relevant podcast audience.

Connect with your hosts: 

* Seth Silvers: https://www.linkedin.com/in/sethsilvers/

* The Real Brian: https://www.linkedin.com/in/iamtherealbrian/

Subscribe to "Push Play":

* pushplaypodcast.com

* Apple Podcasts: https://podcasts.apple.com/us/podcast/push-play-podcast-strategy-growth-for-businesses/id6819527296

* Spotify: https://open.spotify.com/show/3Rcpm7D1FWTEplrWfGx2F2?si=1e77b7e6773d4d4e

* YouTube: https://www.youtube.com/@pushplaypodcast

Learn more about Story On: 

* Website: https://www.storyon.co/  

* LinkedIn:

* Instagram:

* TikTok:

Push Play is the podcast strategy and growth show for brands and businesses. Push Play helps businesses and brands to grow a successful and profitable podcast. Each episode discusses content strategy, current podcast news and trends, growth strategy, best podcast practices, and real-world examples.

This episode was produced by Story On Media: https://www.storyon.co/