We’re days away from putting the final touches on Season 1 of our new podcast Pushing Send, and we thought we might give our listeners a sneak peek into the show, which is all about people who create amazing emails. The series highlights their strategies and how they connect and engage with subscribers. Our guest-list includes seasoned experts like Bill Macaitis, the former CMO at Slack; Joanna Wiebe, the founder of Copyhackers; and John Lee Dumas, the founder, and host of the award-winning podcast Entrepreneurs on Fire. Today you will hear from the host Bryan Kelly as well as Jared Loftus and Emily Dowd from the rasa.io team, who will give you a taste of what to expect, sharing their thoughts on the approach to the show and reflecting on the comments made by our first few guests. Be on the lookout for Episode 1 and 2 that will air on May 12th, 2020!
Key Points From This Episode:
- Why the behind-the-scenes stories of a great email are particularly illuminating.
- Acknowledging the thought, effort, and creativity required to create an impactful email.
- The idea that every email sender has a different goal and measure of success.
- The difficulty of editing interviews when all the content is so good!
- Hear what success for this podcast looks like, including inspiring and building relationships.
- What emails and dating have in common…
Tweetables:
“To form or further relationships or get a message across takes effort. It takes some thought and some creativity, and hearing how people go about that and come up with those ideas I think is going to be really interesting.” — @JaredLoftus [0:01:22]
“I think what is going to be such a great takeaway from this whole series is that each email sender has a different goal that they are talking about and what success means to them.” — Emily Dowd [0:01:41]
“For the record, I would be skeptical of anyone that doesn’t think email is sexy.” — @JaredLoftus [0:03:20]
Links Mentioned in Today’s Episode:
Bill Macaitis on LinkedIn
Slack
Joanna Wiebe
Copyhackers
John Lee Dumas on LinkedIn
Kurt Elster
Shopify
Jared Loftus on LinkedIn
Jared Loftus on Twitter
Emily Dowd on LinkedIn
Bryan Kelly on LinkedIn
rasa.io
Get in touch with us via email at [email protected] or follow us on:
Twitter: @rasa_io
LinkedIn: rasa.io
Instagram: @rasa.io
Facebook: rasa.io
YouTube: rasa.io
