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In Episode 6 of this season’s Digital and Dirt Podcast, Ian welcomes Casey Baker, Senior Vice President of Media at Rareview, to discuss his agency’s innovative approach to media, the importance of building trust and establishing transparency in client relationships and features a bit of nostalgia for the early days of dynamic content in OOH advertising. To learn more about this episode check out Lamar’s blog linked here - programmatic.lamar.com/posts/casey-baker

00:00 - 02:13 Introducing Casey Baker 
02:37 - 04:13 Live Dancers on a Billboard 
04:23 - 10:35 Ad Industry 
11:15 - 15:20 Wild Ideas With Big Brands 
15:27 - 21:01 MLB Live Scores 
21:16 - 25:38 Strain of the Creative Push
25:47 - 27:19 The Microsite
28:22 - 32:00 Rareview 
32:05 - 25:20 Challenges When Pitching To Brands 
35:30 - 40:02 Importance of CTV 
40:10 - 40:28 Education
40:34 - 44:30 OOH & CTV
44:38- 47:30 Advice