The Marketing Intelligence Show

Putting marketing data into action through reverse-ETL with Supermetrics, Google, and Hightouch

Listen Later

In this episode, you'll hear from Henrik Warfvinge, the Technical Leader of Artificial Intelligence at Google, Kashish Gupta the Co-CEO & Co-Founder at Hightouch, and Evan Kaeding, Lead Sales Engineer at Supermetrics. They’ll discuss how to put marketing data into action through reverse-ETL.

  • The limitations of the current data stack that block data teams from making the most of their data
  • Important factors to consider when building an operational marketing data warehouse
  • How reverse-ETL powers data activation
  • What companies can achieve with data activation
    • ...more
    View all episodesView all episodes
    Download on the App Store
    The Marketing Intelligence ShowBy Supermetrics
    • 1
    • 1
    • 1
    • 1
    • 1

    1

    1 ratings