"Having a poor brand image or product experience and expecting your referral program to make customers forget those... is a big mistake." 

In episode 72 of the Customers Who Click podcast, I interview Raúl Galera, Chief Advocate at ReferralCandy about referral marketing and how you can run a successful referral program. 

Online stores can use their existing customer base to increase sales through cross-sells and upsells. Referral Marketing goes a step further and rewards existing customers if they bring new customers to you. This way you expand your reach to a new audience whilst improving your customer retention rates and of course: revenue. 

Raúl Galera is a Partner Manager and a Chief Advocate at ReferralCandy, a referral marketing tool that gets you more customers by incentivizing referrals. Raúl comes from a Sales background and was already a fan of the ReferralCandy tool so joining the company as a Partner Manager in 2016 was quite serendipitous for him. He has deep experience in referral marketing both from the implementation AND consumer side. 

Since 2010, ReferralCandy has generated more than $230M in referral sales for its clients. 

Connect with Raúl on LinkedIn or email him. Oh and you can get $50 off ReferralCandy after your free 30-day trial by clicking here.