Sell or Die with Jeffrey Gitomer

Putting Your Best Sales Foot Forward With Arden McLaughlin


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When is the best time to take your business concept to the next stage of attention?

 Our guest expert this week is Arden McLaughlin, CEO and Founder of Definita Marketing can help you figure that next step out   

Arden works with different types of businesses helping to make sure they're always in the best light. Find out Arden's secrets to making sure that the only news your company puts out is good news.  

This episode is brought to you by, The Why and The Buy, hosted by Jeff Bajorek and Christie Walters. They interview entrepreneurs and sales experts to find out the why behind their success. Listen on Apple Podcasts or wherever you get your podcasts.

 

On today's show...

04:19 - Arden's love of creative writing took her down a different path

10:22- Defining yourself in a cluttered market

14:53 - When is your business ready for a publicist?

19:15 - Mistakes you should avoid when branding yourself

23:42 - Other ways businesses can prepare themselves for prime time

28:26 - Pitching your story to the right medium will make all the difference

33:47 - "I'm of the opinion that I live in abundance. I don't live in scarcity. So when I live in abundance, there's plenty for everybody and it's all gonna work out." -Arden McLaughlin

 

More on today’s guest

Definita offers a multi-tiered approach to publicizing you and your brand. From traditional media placement to the intricate workings of social media to strategic event execution our services will ensure your voice is heard and your brand defined.

Join our Exclusive Sell or Die Facebook Group, where our members are already discussing the latest episode. Submit your sales question and we will answer it on the show!

 

Need more sales help?

Jeffrey’s website: https://gitomer.com

Jennifer’s website: https://salesinanyminute.com

Subscribe to the Gitomer Learning Academy: https://go.gitomer.com/gitomer-learning-academy

 

NEW BOOK

Order your copy of Jeffrey’s new book Sales Manifesto TODAY! Imperative actions you need to take and master to dominate your competition and win for yourself...for the next decade.

 

SEE JEFFREY LIVE

It's time to skill-up. Learn from Jeffrey Gitomer, the King of Sales. He’ll be giving a seminar in a city near you. Be there!

 

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