This week on the Roofr Report, Pete sits down with Phil Risher to talk about LLMs, return on ad spend (ROAS), and marketing that actually converts. They discuss what works, what doesn’t, and why finding that right balance is so frustrating for so many roofing companies. Phil explains how to stop guessing, start tracking the right things, and build marketing that actually supports your business goals.

• The shift to conversational AI search
• Using call data to improve your marketing
• Visibility, conversion, and re-targeting
• ROAS reporting and more

If trying to effectively market your local roofing business in 2026 feels overwhelming and unclear, this episode will help bring it back down to earth.