PwC's 29th Global CEO survey - Middle East findings

Reinvention in the Middle East is increasingly innovation-led, as organisations align technology, capital and talent to create new growth engines. As businesses expand into new sectors, business leaders must remember that AI is not the strategy, it is a tool. The real imperative is to rethink the core business first, then apply the right technologies, including AI, while strengthening cyber awareness and resilience across the organisation. 

Despite a more volatile global backdrop, leaders across the region are not pulling back. Confidence in domestic fundamentals, anchored in national transformation agendas, is empowering business leaders to deploy capital to position for long-term growth, even amid elevated short-term risks.