As we enter the new year, it's a good time to look ahead and think about what the next 12 months may bring - John Riccio and Pierre Legrand from PwC examine the digital trends we can expect to see in 2015. 

It's been a big year for technology - join Rob Chan and Jason Juma-Ross from PwC's Digital Change in discussing the key technology and digital trends of the past year, their impact and a little of what we can expect to see dominate in the year ahead. 

The rise of technology in everyday life has changed the consumer forever - now customers want more information, more reliable recommendations and more tailored service. And they want it on every channel available. In this week's podcast join our customer team as they discuss key trends among consumers for 2015. 

Retailing is undergoing a huge transformation - but customers still they value a physical store. What can businesses do? This week, John Riccio and Stuart Harker from PwC discuss the new report, "Connected Retail", and explore what businesses must do to remain relevant and go beyond a multi-channel approach. 

A recent article suggests FitBit data will be used in a court case. In today's podcast we discuss the ramifications of the growth of data and information being used in these types of cases, and how businesses should respond.

With the Christmas season approaching, retailers are facing another round with 21st century consumers. In today's podcast we examine some of the latest digital trends and what businesses will be expected to provide this season. 

Recently PwC announced it would embark on a new partnership with Google that would affect both employees and external clients. In today's podcast Digital Change leader John Riccio talks about how this partnership will change everything - especially the way PwC works everyday. 

Businesses in Australia have access to one of the best tax benefits for research - the R&D Tax Incentive. But many say it's cumbersome and hard to apply for - which is why PwC has developed a new product to make it easier. Today we discuss that product and the importance of R&D for small businesses. d

The issue of privacy doesn't just concern privacy, but entire business models and the future of advertiisng. PwC Digital Intelligence lead Jason Juma-Ross comes on the podcast to discuss how the future of privacy is changing, and how new models will need to adapt to consumers' modern understanding of private information.

The importance of using data and analytics in decision-making can't be underestimated, but many executives say they aren't sure of how to harness this power most efficiently. John PwC's head of analytics, John Studley, as he discusses a recent PwC report which surveyed executives about their use of data in decision-making