In this episode, I dive into the fourth and final characteristic of really great online launches. This characteristic isn't talked about very much and isn't often well-executed in the online business space, but it's what will differentiate your launch from every other launch out there. It's also what will keep your community coming back and sharing your brand and your launches with others -- and this is exactly what gives you sustainability in your business. I give you 2 examples of what it looks like to execute this characteristic well, and 3 questions you can think about to help you take your launches to the next level.