At the halfway point of Q1 2025, we’re seeing major shifts in Go-To-Market (GTM) and Corporate Functions hiring. In this episode, Ryan and Emily break down the top trends shaping the year and how they compare to Q1 2024.

GTM Hiring: Marketing roles—especially content and design—are surging, while Customer Success hiring is up as companies prioritize retention. Account Executive demand remains high, and SDR/BDR hiring is making a comeback, signaling renewed focus on prospecting. The hiring boom spans SaaS, financial services, and retail.

Corporate Functions: HR is undergoing a major shift, with specialized roles (recruiting, L&D, total rewards) on the rise after a generalist-heavy 2024. Notably, recruiter openings have already surpassed last year’s total. Meanwhile, contract roles are at record highs, especially for project-based support.

With strong hiring momentum across both sectors, 2025 is shaping up to be a dynamic year. Tune in for our full breakdown of what’s ahead!