In Q2, I focused on behind-the-scenes work and less posting... truth be told, I have posted less to my feed this quarter, and yet, in the final week of Q2, five client renewals and three brand new aligned clients. 

In this episode, I challenge the narrative that you need to be everywhere posting constantly. I'm taking you behind the scenes of what was actually happening in Q2 when I barely posted but stayed intentional about lead acquisition and positioning, and why the generic "post more" advice misses the full picture entirely.

In this episode: 

• Why posting more has its place, but is not my full strategy, and the bts of what I do during a busy season of serving my clients
• Three patterns to look for, when you welcome clients: lead acquisition, positioning, and persistence
• How many leads you actually may need (spoiler: probably not 50 a day) and reverse engineering that number
• The difference between talking at your audience versus talking with them
• Why identifying problems without offering solutions breaks trust and leaves clients hanging
• How consistency, is the key metric to seeing what actually works (both on and off social media) 

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