After You Decide with Shir Shelef

If you’re showing up every single day and it still feels like nothing’s moving, I see you, and this episode is for you.

Think of it as a permission slip to put the list down for a second. Before you add one more thing, let’s look at where you’re going and everything you’ve already built. You don’t need a thousand clients. You probably just need five, and they might already be in your corner.

In this episode:

• How to become your own best client
• Why knowing whether you’re results-driven or energy-driven changes your whole plan
• How I got people who trusted me for one thing to trust me for something new
• Choosing the opportunities that light you up over the ones that drain you

Before you add anything new, write down every move you’ve made in the last 30 days. You’ll be amazed at what you’ve already done.

And remember, your business is like a baby, and babies need holding. You don’t have to do this alone. 🤍

SIMILAR EPISODES:
After You Decide You Want Your Dream Clients, Not Just Any Clients
How To Stop Starting Over When You Already Have Everything You Need

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This week, the mic's flipped. After Alexia Trozzo joined me on After You Decide, she interviewed me on her podcast, and I'm sharing the first part of that conversation with you here.

We talk about how I went from photographer to content creator to business mentor, and how I found myself working with massive companies, even with a small following. I share what happened when I started posting about coaching and my engagement dropped, and how I still grew to over 150 clients.

Then we get into sales: how to make yourself relevant in any room, why curiosity beats pitching, and how to reach out to potential clients without feeling desperate.

In this episode:

• Turning one skill into three different businesses
• Pitching brands when you don't have a big following
• Why your engagement doesn't decide your income
• You probably need 5 clients, not 10,000 followers
• Sales as a service and leading with curiosity
• Reaching out without feeling desperate

Hear the full episode on Viviendo a Mi Manera:
SPOTIFY
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YOUTUBE

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In this episode, I sat down with Alexia Trozzo, a founder behind multiple brands, businesses, and a podcast, who recently did the one thing most people are terrified to do: she walked away from a "perfect" life.

In this conversation, we explore the reality that "good enough" is often the greatest risk to your growth, and why the logic of uprooting and shifting your life is the ultimate power move for a high-performer.

In this conversation:

• Why a life that looks perfect on paper is often the biggest barrier to your next financial, career, or relationship goals.
• The psychology of acting before you have a single shred of proof that the risk will pay off.
• What happens to your business capacity when you move from being the "star" to being a total beginner.
• How to navigate the logistics and emotions of uprooting a brand across time zones.
• How to handle the judgment of others when you walk away from "enough" in search of "great."
• Why Alexia chooses to document her process rather than performing for an algorithm, and what that unlocks for her brand.
• How to stay grounded in your moves when the rest of the world thinks you’re being reckless.

Connect with Alexia:

• Podcast on Spotify
• Instagram
• Youtube

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We are officially entering the final stretch of the year. At the start of Q3, I was deep in the weeds of building multiple new offers, building new systems, and looking to add complexity into my product suite. But as we enter Q4, I’ve made a major strategic pivot.

In this episode, I’m sharing why I decided to scrap my group program to go deeper into private mentorship and consulting, and how a raw conversation with my mentor shifted my perspective from chasing goals,  to accepting and creating inevitable results.  If you’ve been feeling the pressure to add more offers to your plate just to feel like you’re scaling, this episode is your permission to simplify.

Inside the Episode:

•  Why founders often seek a shift in their product suite to feel like they are growing, and how to spot if you're building to scale or building to hide.
• Applying the logic of going deep with elite clients vs. going wide with "okay" offers.
• Why "huge goals" are often just a mask for the fear of visibility, and how to treat your success as certainty.
• Why my energy and time are my most expensive assets in Q4, and how I’m protecting them through discipline and systems.

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We often think that scaling a high-performance business requires a complex new funnel or a viral content strategy. But the biggest shifts aren’t about what you’re doing... they’re about the standards you hold. In this episode, I’m breaking down the 3 ways of being that create an anchored, sustainable business through every season of growth. If you’re ready to step into your next era of business, it’s time to stop looking for hacks and start looking at the logic that governs your decisions.

In this episode, we cover:

• Operating from Inevitability: Why success is a byproduct of the belief that you will always figure it out because you have actually never ever not figured it out and your success is inevitable. 
• How leading from your DMs to your scheduling, separates premium brands from those stuck in a passive "post and pray" cycle.
• Why sticking to your own proven business ways of thinking and doing is the only way to navigate the "messy middle" without jumping ship for a new strategy.
• How to stop relying on generic advice and start taking the actions that actually collapse your timeline.

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Every founder hits a wall where the vision feels "wrong" and the urge to burn it all down feels like the only logical exit. But more often than not, overwhelm isn't a sign that your business is failing... it’s a signal that you’re carrying too many decisions and have drifted too far from the work that actually matters.

In this episode, We are breaking down how to recognize overwhelm as a strategic signal and the 5 specific steps to guide you back into clear, sustainable action.

In this episode, we cover:

• Why saying "marketing is hard" is keeping you stuck and how to identify the actual bottleneck in your business.
• How to distinguish between work that challenges you and work that drains your currency.
• Why I chose to ignore the "one-to-many" trend and how to stop forcing strategies that weren't built for your personality.
• My "Don't Assume, Just Ask" framework for getting out of your head and into the DMs to find out what your clients actually need.
• A reality check on the impact your work has and why withholding your gifts is a disservice to the world.

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Your conviction is the most valuable asset in your business, but most founders are busy hiding behind "polishing" their offers because it feels safer than being honest about the solutions you actually provide your clients. 

 In this episode, I’m breaking down why true authority isn’t a personality trait you’re born with, it’s a byproduct of how deeply you embody the work you do.

When you stop trying to be palatable and start being clear, you don’t just find your message; you find the people who have been waiting for someone with the guts to tell them the truth.

In this episode:

• Why conviction stems from understanding the weight of your solution, not the size of your following.
• How staying "safe" in your communication is actually an expensive way to protect your ego.
• A simple reframe on what it actually means to embody your work and be "in the story" of your transformation.
• Moving past jargon like "I help you heal" and learning to name the middle of the night problems that make your clients feel seen.
• Why confidence is a decision you make every morning, and how speaking up provides the proof your brain needs to lead.
• A reality check on what happens to your ideal client when you withhold your full perspective out of fear.

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Before you make another move on scaling your business—put the mouse down, close the Canva file, and step away from the spreadsheet. You need to listen to this first. Most founders think scaling is about adding more offers and reaching more strangers, but true, sustainable scale is different. 

In this episode, I’m walking you through the exact mistake I see over and over again with people who are trying to grow, and honestly? It’s not the mistake you think it is. We’re talking about why "busy" is often just a distraction from the real work of refinement, and how to close the loops that are actually costing you more than a lack of new leads ever will.

In this episode, we dive into:

• Why trying to build a second floor on a house without a foundation (aka a messy backend) only makes the whole business wobble.
• Are you ignoring the people who have already raised their hand because throwing new "balls in the air" feels more productive than catching the ones you already threw?
• Why chasing virality without a system to catch people leads to making less profit per person, even when your numbers look bigger on paper.
• Why high-effort, low-margin work is just a job you created for yourself, not a scalable business model.
• A 10-Question Scaling Audit: A checklist to run your next "big idea" through before you commit a single hour of your capacity to it.
• Overcoming the resistance to being "seen trying" and how letting your audience watch the process creates instant ownership and trust.
• Distribution vs. Offer Problems: If you can't name exactly how you're going to sell it, you don't have an offer problem, you have a sales problem.

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In a world of refreshing your metrics every 5 minutes and two-day shipping, we’ve become addicted to the quick wins. We’ve been told to shrink our expertise into 90-second videos, but we’re all wanting something deeper. 

Today, I’m pulling back the curtain on the last six months and first 25 episodes of the show. I’m sharing why I treat this free podcast like a $10,000 product in my product suite, how it became one of my most powerful sales and credibility sources. 

In this episode, I dive into: 

• Why most podcasts die early and how to position yourself in the top 1% of your industry by simply sticking to what you started and pivoting as needed
•  My "Manifesting Generator" approach to content that kills burnout and proves you’ll never actually run out of ideas.
• How long-form audio bridges the gap between any client to make what you have to say so undeniable.
•  How to use your content as a pillar of your client experience and a foundation for your product suite.
• Why bad audio and messy editing in the beginning are actually the requirements for eventually being great.

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Strategy is half the equation; the other half is your capacity to hold the growth. In this episode, Life transformation coach and somatic practitioner; Jordan Flynn sits down with me to discuss the intersection of high-level business and nervous system regulation.

When you stop signaling urgency to your nervous system, you open up the space for a career that feels as rich as it looks.

In this conversation:

• The Intersection of Strategy and Regulation: Why building a safe internal foundation is the most strategic move a founder can make.
• Redefining the "Hustle": How to move from a place of urgency into a grounded "healthy hustle" that feels sustainable and energized.
• The Power of Presence: How micro-moments of slowing down, from your morning coffee to your client calls, signal abundance to your business.
• Mindset vs. Embodiment: Why the deepest shifts happen when we move past the thoughts and start listening to the body's wisdom.
• Practical Resets: Simple, gentle tools and actions to help you reset mid-workday and stay in your flow.

Connect with Jordan:
Jordan's Instagram
Jordan's Website

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