After You Decide with Shir Shelef

When it feels like nothing is happening, When you have been building for a while, whether that is inside someone else's company, or your own business and now you are figuring out how to make this season yours. 

Three years ago I was a private Instagram account posting travel photos and content for my friends. Three years later, after going from a content creator, to strategist and now to coach/consultant, I can tell you, every pivot is worth it. 
 

In this episode we cover:

• How you are already in the moment and why you can't see it from inside it yet
• The conversation that started everything and why I had no idea it was one of the several turning points until years later
• What going all in actually looked like after spending $1,000 in courses, 50+ collaborations, and knowing the whole time that I wanted more
• Mapping out a friend's entire business in 10 minutes without having an offer of my own
• Why people kept coming to me with business questions, and what I finally asked myself because of it 
• What the alternative really is, and why that question moved me every single time I wanted to stop
• Why certainty does not come before the move. It comes because of it.
• 4x'ing my income and 300% engagement drop in the same year led me to find my true passion

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In this episode I'm sharing habits I've built into my life that have nothing to do with posting more, learning more, or doing more and everything to do with what I protect.

Most people who feel stuck in their business are not stuck because of a strategy problem. They are stuck because of what they are letting in. The content they are consuming. The signals they are ignoring. The momentum they keep interrupting.

Protecting your input is one of the most underrated business decisions you will make. And when you get it right, the way you think, create, and show up completely shifts.

This episode is for anyone who has ever had an incredible client meeting and then frozen the second they tried to share something about it. Anyone who has consumed so much content that they can no longer hear their own voice. Anyone who keeps stopping and starting and wondering why nothing feels like it's building.

There is a different way to operate. This is what it looks like for me.

In this episode we cover:

• Why I stopped second-guessing my body and what I used to finally trust it
• How scrolling with no intention was quietly running my content into the ground
• The $50 device that blocked me from my own phone and why it was one of the best purchases I've ever made
• What "protect your input" actually means and why your output directly depends on it
• Why consuming from anxiety looks productive but keeps you stuck
• The difference between sprinting and sustained momentum and how to know which one you actually need right now
• Why your authority comes from inside, not from waiting for someone to tell you it's a good idea

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In this episode I'm sharing hones lessons from the first weeks of launching something completely new in my business - in my case: this podcast. 
What got tested, what surprised me, and what I would tell anyone who has been waiting for the right moment to finally do the thing they keep thinking about.

The gap between deciding and actually doing it is where most people stay the longest. And a lot of what keeps people there is not a lack of skill or even a lack of strategy. It is perfectionism, fear of what people will think, and the very human tendency to wait until it feels less scary.

It never feels less scary. You just do it anyway.

If you have been on the edge of something, a new offer, a new format, a new version of how you show up... this episode is going to give you something real to take action with. 

In this episode we cover:

• Why a launch is just an idea you finally stopped keeping to yourself
• What to do when someone close to you pushes back on the direction you are going
• The strangers who will show up for your work harder than people who have known you for years
• How committing to something new completely changes the way your brain works
• What consistency actually costs, and why it is worth every bit of it
• Why perfectionism never disappears and what to do with it instead

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You have spent years building something real. You know things that took time, failure, and real experience to learn. And yet somehow you're still sitting on the question of what to actually do with it next... whether to go deeper, pivot, or finally bet on yourself in a bigger way. This episode pulls from a masterclass I led a few months ago, and I've been wanting to bring pieces of it here because the women in that room weren't stuck because they lacked the skills. They were stuck because they couldn't yet see what they already had. These six questions are what helped them see it.

In this episode: 

• Why the "is this even a viable idea" spiral is not a strategy problem 
• What people are already coming to you for (and why that's not random)
• Why staying broad feels like keeping your options open and why it's actually keeping you invisible
• The specific monthly number you need before any direction actually makes sense
• Who genuinely needs what you know, and how to stop making that harder than it is
• What it actually costs to start the next version of your business (usually less than you think)
• Why you're not starting from zero even when it feels exactly like that

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Listen in on a voice note I sent to one of my one-on-one clients after she reached out to me between sessions. What she was navigating is something I hear from almost every talented service provider at some point.

This one is for the coaches, the agency owners, the photographers, the consultants,  anyone who has ever dealt with client situations that often we dont like talking about.

Inside this behind-the-scenes coaching voice note:

• The identity trap of being "the person who always finds a way" — and how that quality becomes the thing keeping you stuck
• What a pattern of failed payments is actually telling you, and why absorbing it quietly is costing you more than money
• Why the most talented people always stay the longest in situations that have already run their course
• The difference between a client situation that is hard and one that is simply wrong, and why we collapse the two
• How to close a chapter with professionalism 

This episode is about getting clear on your standards, your energy, and what you're actually available for, so the right people have room to find you.

If you have a client situation sitting heavy on you right now, consider this your sign.

WORK WITH ME:

I have a few spots open in my 1:1 private mentorship which is my 3 or 6 month engagement where we meet weekly or biweekly and work directly on your business and what needs to happen to reach your goals. If that's been on your mind, DM me on Instagram "ONE". I'd love to hear what you're up to.

If this episode resonated, please subscribe, rate, and review on Apple Podcasts — it helps this show reach the people who need it most. And share to your IG stories so I can repost.

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The fears that actually kept me up before every pivot, and none of them are the ones that always get talked about. Not "will anyone buy from me." The ones underneath that.

In this episode I'm getting into what was really going on in my head before every business move, and the question that cuts through it every single time.

We chat

• The fear that sounds like protecting what you built but is actually about what you don't know is possible yet
• Why "is this the right mentor" is really a question about whether you trust yourself with the goal
• What saying yes actually has to look like before you feel ready
• Why "what if nobody wants this" is rarely about the offer
• The one question I want you to sit with after this episode

→ Download this week's free fillable Google Doc, specific to this episode.

SUPPORT THE SHOW: If this episode hit, please subscribe, rate, and leave a review on Apple Podcasts. Share it to your stories and tag me!! Follow along on Instagram for more.

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You've already decided what you want to build. You know what the next move is. So why does it feel like you're doing everything except that?

In this episode I'm talking about the real reason so many people stay busy without actually moving forward, and what to do instead.

We chat

• The thing your brain does to keep you from taking the scariest next step (it's sneaky and it works)
• Why reaching out to people directly hits different than posting content — and why most of us avoid it
• The simple math that makes the fear of rejection fall apart completely
• The five types of people already in your world who already want to hear from you
• What to actually say when you reach out so it never feels like a pitch
• Why being in a pivot makes all of this feel ten times harder,  and why that's exactly when it matters most

→ Download this week's free fillable Google Doc, specific to this episode.

SUPPORT THE SHOW: If this episode hit, please subscribe, rate, and leave a review on Apple Podcasts. Share it to your stories and tag me!! Follow along on Instagram for more.

Connect with Shir on Instagram

This one is a full life update  the real behind-the-scenes of the last six weeks, the good, the unexpected, and everything in between.

A podcast launch that almost didn't happen, a stranger who walked into our Airbnb at midnight, skiing with a client by total coincidence, and a last-minute flight to Japan booked at a dinner table. 

In this episode, we cover:

• the launch I almost talked myself out of (and what happened in the first 24 hours)
• a stranger walked into our Airbnb at midnight ( story time )
• how I ended up skiing with a client at Heavenly by complete coincidence
• the private gym that changed my life + why I finally tried mat Pilates
• non-stimulation walks and the Brick (discount link below) 
• we booked flights to Japan at a dinner table and leave in days
• a 30-year friendship my parents made on their honeymoon, and why we're flying to see the friend 
• why I'm still obsessed with one-to-one and not going anywhere

LINKS: 

Private Gym in the Bay Area

@getbrick Affiliate Link + Discount 

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In this episode, I am breaking down the five daily habits to do consistently that make people want to hire you & work with you. 

In this episode:

• The habit that is the biggest ick in business and why it is costing you clients right now
• Why doing things before you are ready is something everyone says and almost nobody actually does
• The silent killer of more conversations than bad timing, bad fit, or bad pricing ever will
• Why your calendar is taking up more mental space than you think — and what to do about it
• The single most underrated thing you can do for relationships and business that show people you actually care. 

→ Download this week's free fillable Google Doc, specific to this episode. Ten minutes and you will know exactly which of these habits you are missing and where to start.

SUPPORT THE SHOW: If this episode hit, please subscribe, rate, and leave a review on Apple Podcasts. Share it to your stories and tag me!! Follow along on Instagram for more.

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If you have ever had a really good conversation that went absolutely nowhere, this episode is going to hit close to home. I am breaking down exactly how I approach every single conversation in my life & business so that I create meaningful relationships... and the one thing that is costing most people clients, money, and opportunities without them even realizing it.

Spoiler: it is not your strategy. It is not your offer. It is the assumptions you are making before you even ask the question

In this episode:

• The one assumption that is quietly killing every opportunity in your orbit
• Why assuming feels like the right thing to do but is actually costing you everything
• The real reason your conversations are not converting (it is not what you think)
• Why sales is a service and what that actually means in practice
• Why telling yourself it is probably a no is you making a decision for someone else and is selfish AF 
  
  

→ Download this week's free fillable Google Doc — specific to this episode. It takes ten minutes and it will show you exactly where you are leaving the conversation too early.

SUPPORT THE SHOW:

If this episode hit, please subscribe, rate, and leave a review on Apple Podcasts. Share it to your stories and tag me!!  Follow along on Instagram for more

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