This week, we’re covering a lot. We’re talking about what’s actually changing for creators right now and how to approach Q2 with more clarity.

Inside this episode, we discuss:

• Apple Podcasts adding video and what that means for podcast strategy
• why creators need more than one platform
• what worked for us in Q1 and what didn’t
• using Instagram and niche email segments to drive traffic and engagement
• how to think about YouTube and blog content together
• experimenting with Substack Notes as a promotional tool
• making email feel simpler, more consistent, and less boring
• why onboarding and list hygiene matter for deliverability
• how to plan your blog content without overplanning yourself into a corner
• shiny object syndrome, pivots, and giving yourself room to adjust
• Google updates, AI content, and why depth matters more than surface-level content now

Watch the video: https://youtube.com/live/jszbZpzbfn4

TIMESTAMPS

00:00 Welcome and Agenda

00:53 Apple Video Podcasts

04:59 Video Strategy for Creators

06:29 Q1 Wins and Fails

11:50 YouTube to Blog Traffic

17:00 Substack Notes Experiment

24:31 Substack Setup and Limits

28:10 Email Planning and Deliverability

37:31 Blog Planning Question

37:47 Themes and Buckets

39:48 Quarterly Planning Rhythm

42:04 Baseline and Community

43:50 April Content Calendar

47:14 Update and Publish Ahead

48:52 Creative Trend Angles

50:04 Shiny Object Syndrome

53:05 Grace and Come Back

58:43 Google Update Depth

01:10:54 Evergreen Rabbit Holes

01:13:38 Video Content Wins

01:14:36 Wrap and Next Week

👇 JOIN THE FIX YOUR BRAND CHALLENGE:

https://youtu.be/M8ZPlEzd_90

💼 ABOUT THE BRANDING FIX:

We're two solo bloggers documenting how we rebuild and future-proof our content and brand.

🔔 New videos every Friday! Live co-working every Monday at 10am EST.

🎧 Also available wherever you get your podcasts.

Visit our website: https://www.thebrandingfix.com

FREEBIES TO GET STARTED:

- Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards

- Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h

Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1