In this week's episode of Beyond the Book we answer two questions submitted by our listeners: 

1. If I have a defined audience for a book I'm working on, uh, how would you suggest I clearly understand my audience's problem? Do you have any tools or methods that you would suggest to really understand the problems without me just assuming I know what those problems are?
2. What are the criteria to know if it's better to publish with a traditional publisher or if it's better to self-publish through Amazon self-publishing or some other channel?

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