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Q&A: How do I help create a great employer brand to retain and attract talent?
In 2021, we saw almost 50 million people quit their jobs in what was dubbed as “The Great Resignation.” In this war for talent, how do organizations create an exceptional brand to attract and retain talent?
Ankur Patel, Product Marketing Manager at TriNet Zenefits, joins the show to share his insight.
Additional Resources:
- Order your copy of our book People Operations: Zenefits.com/pops-book
- Submit your People Ops questions: https://www.zenefits.com/workest/ask-a-question/
On this episode, you’ll hear:
- [01:55] Brand building is emotional
- [02:30] Lead with your values
- [03:42] Share your story
- [05:08] Find your brand ambassadors
- [06:50] Don’t underestimate tone and voice
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By ZenefitsIn 2021, we saw almost 50 million people quit their jobs in what was dubbed as “The Great Resignation.” In this war for talent, how do organizations create an exceptional brand to attract and retain talent?
Ankur Patel, Product Marketing Manager at TriNet Zenefits, joins the show to share his insight.
Additional Resources:
- Order your copy of our book People Operations: Zenefits.com/pops-book
- Submit your People Ops questions: https://www.zenefits.com/workest/ask-a-question/
On this episode, you’ll hear:
- [01:55] Brand building is emotional
- [02:30] Lead with your values
- [03:42] Share your story
- [05:08] Find your brand ambassadors
- [06:50] Don’t underestimate tone and voice