Better Done Than Perfect

QA in Email Marketing with Michael Wilding


Listen Later

With so many elements involved in email marketing, what does the quality assurance process look like? In this episode, we talk to Michael Wilding, a marketing automation architect. You'll learn how QA is done in larger organizations, why creating a base template is important, how to do QA on your workflows, and how to test your emails using different methods.

Visit our website for the detailed episode recap with key learnings.

  • DEPT® — Michael’s place of work
  • Litmus, Email on Acid — template testing tools
  • Postman
  • Follow Michael on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

...more
View all episodesView all episodes
Download on the App Store

Better Done Than PerfectBy Userlist

  • 5
  • 5
  • 5
  • 5
  • 5

5

8 ratings


More shows like Better Done Than Perfect

View all
Y Combinator Startup Podcast by Y Combinator

Y Combinator Startup Podcast

207 Listeners

The Indicator from Planet Money by NPR

The Indicator from Planet Money

9,534 Listeners