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In this episode of Qarar, I sit with Saad Raja, founder of Eddiy, to talk about his journey from Pakistan to Saudi Arabia and why he chose the Kingdom as the market to build his startup.
Saad shares how Eddiy is helping students and fresh graduates discover meaningful career paths beyond traditional resumes, academic scores, and generic job applications. We discuss how personality, passion, workplace culture fit, and market intelligence can help young talent understand where they truly belong.
The conversation also goes deeper into the founder journey: the difference between being an employee and being an entrepreneur, the reality of building with uncertainty, and why Saudi Arabia is becoming an attractive destination for serious founders.
Saad also shares honest advice for entrepreneurs entering Saudi Arabia, why founders should not treat the market as “free cash” or business tourism, and how to prepare properly before approaching the Saudi startup ecosystem or attending events like LEAP.
A conversation about entrepreneurship, EdTech, AI, career readiness, Saudi Arabia, and the future of work.