Q'd Up by QSIC

In this episode of Q’d Up, host Nikki Wishart sits down with creative all-rounder Jolie Chatfield, whose career has spanned fashion, film, and the music industry. From designing costumes for Brisbane bands like The Jungle Giants and Ball Park Music to touring the U.S. with Blusher as part of Powerhouse Management, Jolie’s journey is anything but linear. She shares how a dissolved fashion job unexpectedly led her into artist management, her behind-the-scenes stories from the road, and what it’s really like to balance PR, branding, and management in Australia’s vibrant music scene.

Jolie and Nikki dive into creative crossover between fashion and music, the realities of tour life, and the challenges of thriving in the algorithm-driven age of TikTok. They also discuss discovering new talent through live gigs and social media, the importance of collaboration and community, and why vulnerability and authenticity matter more than ever for emerging artists.

[00:00:00] – Introduction: Nikki welcomes creative powerhouse Jolie Chatfield

[00:01:00] – From fashion student to music management

[00:05:00] – Touring the U.S. with Blusher

[00:10:00] – Balancing PR and management at Powerhouse and Positive Feedback

[00:16:00] – Creative crossover: how fashion informs music campaigns

[00:21:00] – Discovering artists through gigs and the algorithm

[00:27:00] – Trends in social media and artist growth

[00:35:00] – Quickfire round: first concerts, favourite albums, and coffee orders

We acknowledge the Traditional Owners and Custodians of the lands on which we are filming today, the people of the Kulin Nation. We also pay respect to their Elders, past and present.

Follow Jolie on Instagram: @f0xy_m0r0n

Follow Us:

Instagram - @qdupbyqsic

LinkedIn - https://www.linkedin.com/company/qsic

YouTube - https://youtube.com/@getqsic?si=w9nuA0AqgG1jqa6r

Follow Nikki:

Instagram - https://www.instagram.com/nikki_wishart/

In this first episode of Q'd Up, host Nikki Wishart sits down with co-host Kimberley Davis to introduce the podcast and share her personal journey through the music industry. Nikki reflects on her early beginnings as a singer-songwriter, her shift into social media and branding, and how she ultimately found her calling as a music curator - a role that lets her merge creative artistry with brand strategy.

She discusses how music shapes customer experiences in retail, the psychology of sound, and why curation goes far beyond just creating playlists. Nikki also talks about the intersection of music, marketing, and culture, her passion for supporting Australian artists, and what Q'd Up aims to uncover about the evolving world of music and branding.

We acknowledge the Traditional Owners and Custodians of the lands on which we are filming today, the people of the Kulin Nation. We also pay respects to their Elders past and present.

Follow Us:

Instagram - @qdupbyqsic

LinkedIn

YouTube

[00:00:00] - Introduction: Meet Hosts Nikki and Kim and the Vision Behind Q'd Up

[00:00:32] - Nikki’s Story: Early Passion for Music and Finding Her Voice

[00:01:36] - From Piano Lessons to Pop Dreams: The Taylor Swift Era

[00:02:28] - Social Media to Soundtracks: Blending Marketing with Music

[00:03:24] - Serendipity and Opportunity: How an 18th Birthday Changed Everything

[00:05:48] - Championing Australian Music and Paying It Forward

[00:07:06] - Day in the Life: What a Music Curator Actually Does

[00:09:19] - The Power of Nostalgia: The Veronicas, Britney, and Memory in Music

[00:10:14] - Music as Brand Identity: Matching Sound to Story

[00:11:11] - The Psychology of Sound: Music, Mood, and Shopping Behaviour

[00:13:22] - Building Loyalty Through Artist Collaboration

[00:15:04] - What’s Ahead: Industry Guests, Trends, and Insights

Q’d Up is a podcast that pulls back the curtain on the music industry. Hosted by Nikki Wishart, each episode features conversations with the people shaping music today, from artists and managers to curators and creatives. The podcast explores the work happening behind the scenes and the ideas driving the industry forward.

Whether listeners are in music or simply love discovering how it all comes together, Q’d Up offers an inside look at the stories, sounds, and people making it happen.

Subscribe to the podcast and follow Q’d Up on social media for updates, behind-the-scenes content.