We've been talking about how to best work with our cross-functional team at early concept development - to use quality and reliability tools in working meetings to really understand the concept space as a way to design for how the customer may experience our new concept idea.

Coming out of our talks make be questions about unknowns or misalignments. We may need to meet our customers where they're at to get clarity.

When engineers say, "I'd like to talk with a customer about this," we usually get push-back.

We need to tackle objections and remove obstacles between design engineers and their customers. For ideas, I've pulled an episode from the archive, originally published December 2021.

Listen-in to learn how we can take next steps in the concept space when visiting customers.

See the podcast blog for some more information.  

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ABOUT DIANNA
Dianna Deeney is a quality advocate for product development with over 25 years of experience in manufacturing. She is president of Deeney Enterprises, LLC, which helps organizations and people improve engineering design.