Whether you love it or hate it, Valentine's Day is a big business.

Chinese romantics are increasingly buying premium chocolate and other confectionaries for the romantic day, which happens to fall on the same day when the Chinese celebrate the traditional Lantern Festival.

Restaurants are expected to be fully booked by lovers longing for a romantic dinner. The prices of roses are skyrocketing.

But does the romantic occasion have to be about money?

Is it necessary to celebrate Valentine's Day, give it some careful thought, and plan gifts?