QInsight

In this episode of QInsight, Steve Clarke and Alastair Jupp are joined by Kelvin Papp, CEO of Enable Great, to unpack what artificial maturity really looks like for modern organisations.

Rather than starting with tools, the conversation focuses on outcomes, readiness, and leadership decision-making. Kelvin challenges the instinct to “do AI” for fear of falling behind, and explains why clarity of purpose matters more than pace of adoption.

They explore governance, data hygiene, permissions, and technical debt, particularly in the context of Microsoft Copilot and agentic AI. The discussion also looks at why AI often exposes organisational problems rather than causing them, and how businesses can move forward safely without slowing to a standstill.

This episode offers a measured, practical view on AI adoption, centred on maturity, responsibility, and building systems that allow technology to genuinely help rather than hinder progress.

Season 2 - Episode 1: Co-Intelligence

In the opening episode of QInsight Season 2, hosts Steve Clarke and Alastair Jupp are joined by Richard Shotton, behavioural science expert and bestselling author of The Choice Factory, The Illusion of Choice, and Hacking the Human Mind.

The conversation explores how behavioural science and AI intersect, and why understanding human decision-making is becoming more important as AI generates more of our work. Richard reframes CRM as a behavioural dataset, revealing how seemingly mundane data points can become powerful signals when viewed through the right lens.

They discuss cognitive shortcuts, social proof, life events, and why simplicity consistently outperforms complexity. The episode also examines the limits of AI, how poor mental models lead to poor outcomes, and why human judgment remains essential when technology offers endless answers.

It’s a thoughtful exploration of co-intelligence, where behavioural insight and AI work together to shape better decisions, better systems, and better outcomes.

In the final episode of QInsight Season 1, hosts Steve Clarke and Alastair Jupp are joined by Will Hansen, Sales Lead at Xtremepush, to explore how AI is reshaping customer engagement, marketing, and CRM strategy.

From AI decision-making and campaigns that write themselves to the growing power of customer data platforms (CDPs), Will shares how brands can use AI to connect systems, understand behaviour, and act faster, without losing the human element.

The discussion moves beyond automation to explore what “good AI” really looks like, the role of clean, connected data, and how agentic AI will soon change the way teams create, target, and deliver campaigns.

It’s a grounded, forward-looking conversation about the balance between trust, technology, and timing, and what it takes to future-proof your CRM and marketing strategy in the age of AI.

In this episode of QInsight, hosts Steve Clarke and Alastair Jupp are joined once again by Chris Parkes, Microsoft business and AI expert, to explore the rise of the Frontier Firm, Microsoft’s vision for the next generation of AI-enabled businesses.

They unpack what it really means to operate at the edge of this transformation:

• How human–AI teams are reshaping work
• The three stages of AI integration, from assistants to autonomous agents
• And why digital labour will change how organisations structure, measure, and grow

The conversation also looks at the balance between ambition and caution, where to start, how to stay secure, and why trust, governance, and human judgment remain essential as AI moves deeper into business operations.

If you’re wondering what a “Frontier Firm” looks like in practice, and how to start your own journey, this is the episode to hear.

In this episode of QInsight, hosts Steve Clarke and Alastair Jupp are joined by Elena Baeva, CEO of 365 Talent Portal, to explore what it really means to be AI-ready, and why the journey starts with people, not platforms.

Elena shares her experience helping teams overcome the fear, hesitation, and uncertainty that often come with new technology. Together, they discuss the psychology of change, the value of curiosity, and how small, safe steps can build lasting confidence in AI.

From AI Fridays to transformation champions, the conversation looks at practical ways businesses can engage their teams, protect their data, and make AI a natural part of daily work, without losing sight of the human element.

It’s a grounded and optimistic look at how cautious pioneers are building the foundations for confident, human-centred innovation.

In this episode of QInsight, hosts Steve Clarke and Alastair Jupp talk with Chris Parkes, long-time Microsoft consultant and AI advocate, about the rise of digital labour and the shifting balance between people and machines.

From the Industrial Revolution to the AI era, Chris explores how every wave of progress has expanded human capacity, and why this one is different. The trio discuss what the capacity gap really is, how AI agents are already reshaping sales and service roles, and what it means to become an “agent boss” in the age of intelligent automation.

They also confront the challenges of governance, trust, and data security, and consider how small and mid-sized businesses can adopt AI safely without losing what makes them human.

It’s a wide-ranging conversation about risk, readiness, and responsibility as digital labour becomes part of everyday business.

In this episode of QInsight, hosts Steve Clarke and Alastair Jupp sit down with Luke Williams, Head of AI at Intergage, to separate AI’s real-world value from the noise surrounding it.

They explore where businesses are genuinely seeing results from AI, how to close the “capacity gap” between ambition and human bandwidth, and why every organisation now needs an AI Statement to guide its ethics and governance.

Luke also introduces the world of vibe coding — where non-developers are building software through prompts — and the team weigh up whether that creativity outweighs the security risks.

It’s a grounded, insightful conversation about experimentation, responsibility and the next generation of AI-ready businesses.

In the first episode of QInsight, hosts Steve Clarke and Alastair Jupp question everything you think you know about CRM.

Once dismissed as digital admin, CRM now sits at the centre of how modern businesses sell, serve, and grow. Steve and Alastair explore why so many systems still fail, what user adoption really means, and how AI is quietly reshaping the landscape.

It’s an honest look at the myths, mistakes, and moments that define CRM today, and a glimpse of where it’s heading next.