QlikCast - The story of a startup trying to fix advertisement

Advertising, in it's current form, will not exist for long. Filippo De Rose, Chief Growth Officer for Traplight Games, joins the hosts for this fascinating conversation on how the Gaming companies are dealing with the rapid-changing Ad industry. The gaming industry leads on many metrics for ad performance and profitability. However, the changes in the Ad industry force every player to re-think their playbook. In Filippo's words, the Ad industry today is synonymous to luring people to a Chinese restaurant and then serving them Mexican food.

We talk about privacy, performance and setting up for the future of ads. What trends could be happening, what marketers would like to see, and most interesting of all, how the gaming industry can teach us how to pivot to stay relevant.

Privacy is a hot topic in 2021. People are left with little options and large tech companies are strong-arming users to yield to their business needs, without the care, concern, or wellbeing of people. It is quickly reaching a breaking point where people lose trust in Tech Companies but are also left with little alternatives - having gotten addicted to the technologies of the past 10 years. 

Listen to this episode where the founders of Qlik.me discuss this evolution and how Qlik.me is looking to address this very sensitive and relevant topic.

Are you happy with the Ad experience? Every time you enter any digital real estate, you are served with 1 of over 5,000 ads that you see daily. With the ad world taking over much of our attention, the Qlik.me founders discuss the Ad space, it's history, evolution and discuss where we are today. Listen in to a few insights from two industry experts that are studying the evolution and the future state of Ads. 

Many founders struggle to understand when to dive into their startups head first. The challenges involve many personal aspects from managing family to education to income. Listen to the founders of Qlik.me discuss how their process of going all in worked.

In this episode, we talk about the first days and what were our priorities. Some of the things we did right, and some that we didn't. Enjoy!

Thanks for joining us on this vocal adventure. Damiano and Harinda have recently launched a new tech startup - Qlik.Ai. This podcast is all about the challenges and thrills of being in a startup. Get a dose, up-close and personal. Follow us to listen to our Startup journey - from building a team, to operational and growth challenges, to fundraising and so much more.