Send a text

QR Codes Are Dead - This ‘Tapp’ Tech Gets 40% Engagement and in this episode, Ishita Agarwal breaks down how NFC-powered Tapp technology is transforming post-purchase marketing, increasing customer engagement by up to 40%, and helping eCommerce brands dramatically improve retention and lifetime value beyond traditional QR codes and loyalty programs.

Retention is the lever most eCommerce brands know matters,  but don’t know how to move without endless discounts, loyalty points, and spammy email blasts.

In this episode, we’re joined by Ishita Agarwal, Founder & CEO of Tapp, a platform reinventing post-purchase by turning it into interactive, member-like experiences, using AI to transform existing brand content into games, quizzes, polls, and challenges that drive real engagement.

We unpack why the first purchase is just the beginning, why traditional loyalty often fails in commerce, and how Tap’s NFC Tapp Tags are massively outperforming QR codes.

A must-listen for founders, marketers, and operators who want higher LTV through better experience, not bigger discounts.

Sponsor

Tala Offshore connects businesses with top tier remote talent across admin, customer service, and SaaS development. Build a stronger team without adding stress. Visit talaoffshore.com

__________________________________________________________________________

Want to clip long-form content into shorts in one click? Receive 25 % off OpusClip, the same tool we use to turn episodes into shareable clips. support the show and save: : https://www.opus.pro/?via=93d640 

The Business Game is proud to be an official OpusClip affiliate.

Support the show

Thank you for listening to The Business Game! If you enjoyed this episode, please subscribe, like and leave a review. Follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram for updates and behind-the-scenes content. Have questions or suggestions? Reach out to us at www.thebusinessgamepodcast.com

Stay tuned for more exciting episodes!