What are QR Codes? How do they work? Can they help increase the effectiveness of a fundraising campaign? These are the questions that charities and marketers alike should be asking! Join Matt and Ben on this episode of Frontier FM as they explore the answers and share their thoughts on how QR Codes could impact the future of fundraising.

You will want to hear this episode if you are interested in...

• Fundraising strategies amidst Canadian wildfires [1:44]
• Why data analysis is over-hyped in the nonprofit world [6:14]
• Fun life and podcast announcements from Matt and Ben [8:16]
• The origin of QR Codes [14:04]
• Applications for QR Codes in fundraising [17:55]
• Ways to make QR Codes engaging for readers [21:00]
• Why Matt and Ben are proponents of QR Codes [26:28]
• Matt's summer campaign update [29:15]

Resources & People Mentioned

• Email Matt and Ben YOUR fundraising questions at [email protected]!
• Tim Kachuriak and NextAfter
• CBC News Feature on QR Codes
• In 2020, QR Codes finally became cool Modern Retail: In 2020, QR Codes finally (Article)
• Greta Thunberg QR Code Cross Stitch (Reddit)
• Lego-loving couple creates working Covid QR code model for brick show sign-in (Article)
• QR codes | Examples of their creative use and design (Article)

Connect With Frontier

• https://Frontier.io
• Frontier on Facebook: https://www.facebook.com/frontiermarketingco/
• Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/