Adrian and Renaud discuss Quality Fade. This bad practice from suppliers sees them put their profits before your product quality, but the big problem is that you may not even know it is happening as it's a gradual process where quality declines over time, bit by bit.

Are you at risk, how do you identify it, and what can you do to combat it? We reveal all in this episode!

00:00 - Greetings and introduction

02:27 - What is Quality Fade?

09:25 - Is it still happening today?

12:15 - Actions to help you avoid quality fade.

18:30 - If you are a victim of quality fade, how can you catch it?

23:44 - Examples of products affected by quality fade.

28:51 - Ongoing reliability testing: Warn the supplier, or do it secretly?

35:28 - Wrapping up.

• ‘Quality Fade’: China’s Great Business Challenge

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