Guest: Shantall Ramatsui, founder and Chief Implementation Officer of Shantui Solutions
Black Friday (25 November) is a big shopping event that can help your business grow. To make the most of it and any other holiday, you need to plan ahead and adapt to your customer's needs and wants. Here are some tips for small businesses to prepare for the holiday season:
1. Conduct market research to identify your target audience, their needs, preferences, and pain points.
2. Analyse your competitors' strategies and offerings, and find ways to differentiate yourself from them.