Commerce is evolving at an unprecedented pace. In this episode of Queens of Commerce, Stephanie Nelson and Shannon Hodock McCoy sit down with John Carroll, President of Digital Commerce at Acosta Group, to discuss the forces reshaping the industry, from retail media and AI to changing consumer expectations. Tune in for an insightful conversation on what's next for commerce and how brands can stay ahead.

This episode pulls back the curtain on how the RFP process has changed and what brands are really evaluating when selecting agency partners. The discussion argues that modern RFPs are no longer just about capabilities and past work—they have become a test of strategic thinking, business understanding, and an agency's ability to demonstrate how they would run the business before being hired

The conversation explores the need for reinvention in commerce, the impact of AI and social commerce, and the changing industry landscape. It delves into the skills and shifts required in commerce, the influence of AI on work speed, the connected commerce environment, and the role of AI in commerce leadership.

Takeaways

• Commerce leaders need to adapt to the changing industry landscape
• AI and social commerce are reshaping the future of commerce leadership.

Find out about us, the podcast and the evolving world of commerce in our first episode.