SEO often ends at acquisition—this episode closes the loop so searchers become meaningful sales conversations. In a focused 10-minute panel Ron and Mitzi open with a realistic vignette: high organic traffic but low sales-ready leads. They present a five-step, ops-friendly playbook: intent clustering to translate queries into buyer stage signals; microcontent snippets that double as sales-openers (email/script templates tied to query phrasing); CRM tagging and lead-scoring rules that preserve search context; lightweight experiment designs to test query→conversation lift; and governance for sales-marketing handoffs with privacy-safe attribution. Every point includes a one-step action you can run this week and a KPI to watch in 2–6 weeks (qualified conversations, conversion rate from organic sessions to sales meetings). Episode closes with a downloadable Query-to-Conversation checklist, a subscribe CTA, and how Thinkit Media can help align your SEO and sales ops to scale qualified lead flow. Let's talk about this